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Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. But how can you become a key component of your community? How do you build those long-lasting, loyal relationships with your customers? That's where PR comes into play. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

You Have More Content than You Realize

SocialFish

This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Generating content can be an arduous task.  Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way. 

12 Ways to Use Instagram for Small Business

Sprout Social

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. But how can you use Instagram for small business? You don’t have to be an enterprise-sized company to get value from Instagram. Why Instagram for Small Businesses Is Great.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Want to know what Millennials really think about associations?

SocialFish

Join Jamie Notter on Tuesday, December 6   at 1:00 pm EST to find out!! AssociationSuccess.org is hosting a webinar where Jamie will chat with some association execs from the largest generation in the workplace to get some real insights about what they think about all the things we’ve been talking about. It’s not surprising that in the association space, we’re so fascinated by Millennials.

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.

Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. But before we start bemoaning our budgets, let’s consider why this shift isn’t really a bad thing. If the users aren’t happy, or all they see is clickbait, they abandon the platform. Social media marketing is only as good as the content behind it.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. You have to start using them. Get your Facebook pages in order.

A World Gone Social

Learn how companies must adapt to survive.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Even today, millions of resources  continue to be published online every month. Let’s dive in! Digital marketing classes (9-17). What Is Social?

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How To Boost Your Social Media Like a Boss

Peg Fitzpatrick

Social media marketing is evolving at rapid speed. Being ordinary isn’t going to help your brand grow. In this article I want to share how to boost your social media like a boss and grow your business or brand. It’s not rocket science to boost your social media but it does take planning and effort. Let’s look at some ideas that you can implement right away. 1. Click To Tweet. 2.

Did the Amazon CTO get catfished by John Gabriango? An example of Fake News

Koka Sexton

By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels. When I first read the post, I cried a little on the inside. First because I know what it’s like to send cold emails and sometimes they backfire. Proper research and personalization was missed here. So I had find out for myself and confirm it.

Facebook Pulls Facebook Live API Access From Prisma

SocialTimes Facebook

Photo- and video-editing application Prisma  announced earlier this month that iPhone 6s and iPhone 7 users could stream live on Facebook with the iOS app’s visual effects applied to their streams , but not anymore. The live video API  is meant to let people publish live video content from other sources such as professional cameras, multicamera setups, games or screencasts.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success. Business Metrics.

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Obviously, this is even-more closely monitored, as it also provides a peek into the wealth of nations. Just how much people are spending is directly related to the overall economy and beyond. . Well, we're spending. Adobe stated that $3.45

Brand Awareness: A Phrase to Banish from Your PR Vocabulary

Spin Sucks

On the first day of Christmas, Spin Sucks gave to you, a phrase to banish forever. Brand awareness is only the beginning, not the end. Gini Dietrich challenges you to think differently about your PR goals and results. The post Brand Awareness: A Phrase to Banish from Your PR Vocabulary appeared first on Spin Sucks.

Twitter Moments Goes Mobile

SocialTimes Twitter

Twitter gave all users the ability to create Moments via desktop  in late September, and the feature was extended to iPhone and Android users Wednesday. The social network said in an email to SocialTimes that the extension of the Moments feature to its mobile users marked “an effort to give people, brands and creators a new and dynamic way to tell their stories,” and it shared the news via tweet (embedded below): With Moments, you can bring together favorite Tweets to tell richer stories – rolling out on mobile starting today. https://t.co/SMqIZ1Zngo. SMqIZ1Zngo. Reorder. Remix. Refine.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Forms Partnership to Create Affordable Housing in Silicon Valley

SocialTimes Facebook

Facebook is doing its part to help create affordable housing in communities near its headquarters in Menlo Park , Calif. Vice president for public policy and communications Elliot Schrage  announced in a Newsroom post  Friday that Facebook formed a partnership with community groups, philanthropies and other companies, and the social network made an initial $20 million contribution to that partnership. He also provided more details on the partnership’s plans: The partnership will establish a catalyst housing fund with $18.5 Image courtesy of Shutterstock.

ASAE Responds to Election Response Concerns on Association Chat

SocialFish

Here’s the recording for you in case you missed it (below and here ). On this edition of Association Chat , John Graham, CEO of ASAE and Scott Wiley, President joined host Kiki L’Italien to discuss ASAE’s participation in signing the National Association of Manufacturer’s letter pledging cooperation with the new administration. Here’s some background to this.

The Life And (Working) Times Of Millennials

Twist Image

You can't flick a screen these days without reading something about Millennials and the workplace. As a professional speaker, I get to see the types of topics that corporations are trying to tackle. You would be hard pressed to not see a conference or corporate event without some time allotted to Millennials, and how they're changing the face of work today. Who are they? What do they want? content.

Why Community Building is a Responsibility

Spin Sucks

As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsibility appeared first on Spin Sucks. Comments LOL! by Laura Petrolino THANKS!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter Adds Conversation Ranking, Direct Reply Count to Mobile Apps

SocialTimes Twitter

A feature Twitter introduced on desktop in June 2015  has finally made it way to the social network’s mobile applications. Twitter announced via a Twitter Support tweet (embedded below) that it has added conversation ranking and direct reply count to the replies section of its apps. GM7DBEZbJr. pic.twitter.com/FgaH2I4nsI. — Twitter Support (@Support) November 29, 2016.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. You can get to the settings page by clicking the gear icon at the upper-right corner of your screen.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It’s a wonderful thing when you don’t have to sell to your customers, instead they contact you and are excited to business with you! They aren’t thinking “should I do business with this person or brand.” If not, you should.

How advanced marketing automation tactics can increase sales

Razor Social

When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A:  They are not following you but they see an update reshared by a fan on Facebook. This links to a blog post on your website.  At this stage, they have never heard of you before and it’s their first time visiting your website. Summary.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. People Are Already Talking About You.

Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Here are four ways your team can do it: 1. Create Promoted Tweets. People are actively engaging with businesses online.

Instant Games: Facebook’s New Cross-Platform Experience for Messenger, News Feed

SocialTimes Facebook

Facebook Tuesday announced the launch of Instant Games , an HTML5 cross-platform gaming experience for Messenger  and News Feed  on both mobile and the web. Tom Dotan of The Information  reported earlier this month that the social network was testing the platform, which would allow Messenger users to play “lightweight” and “asynchronous” games against their friends. Arkanoid , Taito. Hex, FRVR.

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A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.