Remove Instant Messaging Remove Microblogging Remove Posterous Remove Twitter
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Justifying Social Media to the Big Wigs

Social Media Strategery

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. Set up searches on Twitter and Friendfeed for your organization’s name.

Gov 2.0 56
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Learn to Walk Before You Run | Social Media Strategery

Social Media Strategery

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses. Are they rewarded or punished for collaborating?

Gov 2.0 63