Viral Marketing: Weezer Gets it Right
Techipedia: Tamar Weinberg
MAY 28, 2008
That’s a lot more original than taking the best videos and remixing it as your own, wouldn’t you say? In other words, this video wasn’t a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such. They didn’t just mash up a bunch of internet meme videos.
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