Australia Toyota Yaris social media campaign Downfall
Laurel Papworth
NOVEMBER 7, 2009
Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. To put in context Toyota Yaris $15,000 budgets to come up with a social media campaign, Peter Webster National Marketing Manager for Toyota in Australia in April 2009 had $80-85 spending power.
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