Enterprise 2.0 Isn’t About Social Business, It’s Just About Business
Social Media Strategery
NOVEMBER 18, 2011
This isn’t a new concept – do a Google search for social media leadership buy-in and you’ll come across thousands of articles and case studies all saying some variation of, “focus on the business objectives, not the tools.” ” For Enterprise 2.0 to be successful, we have to take it much further.
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