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The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Secondly, we’re seeing some vendors like Jive, Lithium, Exact Target, make some key buys (Filtrbox, ScoutLabs, Hootsuite, respectively) in order to expand to a suite of services.

Class 33

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others.