How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. UTM code: utm_source. Sample code: utm_source=facebook. This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Examples: cpc, organic_social.
145 
Let's personalize your content