Viral Marketing: Weezer Gets it Right
Techipedia: Tamar Weinberg
MAY 28, 2008
All Weezer did was bring them together to create a revolutionary video that should change the way you think about your marketing approach. If you didn’t know about any of these memes, you need to venture out farther and scope out your territory.) Weezer shows that they understand the community of addicted internet users.
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