Viral Marketing: Weezer Gets it Right
Techipedia: Tamar Weinberg
MAY 28, 2008
Weezer shows that they understand the community of addicted internet users. Internet Viral Video MashUp from Weezer! That’s a lot more original than taking the best videos and remixing it as your own, wouldn’t you say? Tamar is also the author of The New Community Rules (July 2009).
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