Remove Campaign Remove Influencer Remove NGO Remove Transportation
article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also posts influencer content and shares UGC on TikTok. So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. or “Belong Anywhere.”