16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
Laurel Papworth
SEPTEMBER 18, 2014
Consider Company Campaign Hashtags that are created for Branding. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Hashtags as a popularity contest (trending, crowdsourced). Understand Folksonomy vs Taxonomy (free tagging vs categories).
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