The Ultimate List of Social Media Definitions You Need to Know
Hootsuite
MARCH 31, 2020
In the context of social media, archiving means creating an archive of your organization’s social media posts, messages, and associated metadata. Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action.
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