The Ultimate List of Social Media Definitions You Need to Know
Hootsuite
MARCH 31, 2020
Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply. —M—.
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