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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Best Engaging Communities. February 2008. April 2007.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Content Seeding – Clients are always asking, “how are we going to get people to actually work on this site and add content?&# Well, before you even launch, if your project team (including developers, community managers, comms people, etc.) What other benefits do you see to getting them more involved?

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