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Who Owns Social Media? Everyone and No One | Social Media Strategery

Social Media Strategery

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. The first answer that came to mind was “well, no one should own it, but there are a lot of people who need to be involved in owning it.&#