8 ways to deal with negative comments in online communities
Laurel Papworth
APRIL 26, 2011
PS: Your marketing intern may not have that skill! So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes.
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