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Mashup

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

AUGUST 8, 2013

The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies. What’s unique about this community is that it’s inspirational, versus highly branded. From the user-generated imagery, to casual tone and creative recipes, it’s not immediately obvious that the community was developed by General Mills.

Collaboration

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

What Traits Define a Social Media Marketer?

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