Mobile Marketing Goes To The Dogs
Diva Marketing Blog
MARCH 26, 2009
In this issue Jon's dog analogy so reminded me of Twitter! Like a good bloodhound, if my phone was equipped with a GPS system (alas, it is not) advertisers could find me almost anywhere. The principal watch dog for abuses in mobile advertising is the Federal Trade Commission, working under the 2003 CAN-SPAM Act.
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