Tue.Mar 28, 2017

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Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable. The post Three Things Big Data Can Do to Help in Crisis Communications Planning appeared first on Spin Sucks.

How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign.

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Here’s What to Tweet during a Slow Sales Period

agora pulse

Every Social Media Manager has been there at some point. The sales manager enters the marketing office on the last week of the month because leads are down and the company looks set to miss target. All eyes turn to you. As Social Media Manager it is your duty to save the day … but how? Your Twitter Sales Funnel. If you want to get leads from Twitter, you need to think about your sales funnel.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics. Net Likes.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

#SimplySocialAwards: Best Overall Social Content Strategy

Simply Measured

Welcome to Week 2 of the #SimplySocialAwards! Last week , we collected your votes for Best Instagram Strategy. The winner was Tone It Up. . But now it’s week 2, and we’re asking you to vote on Best Social Content Strategy. This week features brands who do it all, creating head-turning social content across multiple networks and delivering a cohesive message to their target markets.

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"Digital Marketing" Is Not The Same As Marketing

Twist Image

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world. If the term no longer held true, I would opt to ditch it. For now, it seems like those wanting to put an end to the term "digital marketing" are those who are struggling most with it. Most of marketing is not digital. Marketing is an institution. Not sour.

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How to Earn Extra Money Freelancing While Starting a Blog

ProBlogger

This is a guest contribution from Kevin Balcker. You should already know that earning money with a blog does not happen overnight. It takes time, consistent publishing of great content, and unique smart ideas to make a blog take off. Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO skills. I started my first blog back in 2015.

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How To Keep Your Business IT Systems More Secure

The Realtime Report

How To Keep Your Business IT Systems More Secure. Is your business as secure as it should be? Today, there are many internal and external threats that have the potential to ruin a modern business. Most organizations rely heavily on a range of different IT systems and online technologies. This is why you should seriously consider each of the points below: Update Your IT Security Skills.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Shonali started by kicking off with introductions, and the guests chimed in on how they got started measuring PR: A1: I’m a self-proclaimed metrics nerd.

Fight Twitter Censorship: They are Silencing You

Devumi

Twitter is considered to be one of the most important social media platforms. The site gives small businesses, cause-oriented organizations, and even ordinary users the opportunity to engage with others and express their thoughts and opinions. In recent years, though, Twitter censorship has become a prevailing issue for many of its users. Read on to […]. The post Fight Twitter Censorship: They are Silencing You appeared first on Devumi. Beginners Marketing Twitter social media twitter twitter followers twitter marketing twitter marketing strategy

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