Later

JANUARY 28, 2021

This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. Then, why not reach out? .

Social Media 114

Social Media Collaboration Instagram Influencer 114

Social Media Strategies Summit

MARCH 11, 2021

To mark February’s Black History Month, Pernod Ricard , the French wines and spirits conglomerate, teamed up with digital media marketing strategist Karen Civil to celebrate the work of Black female entrepreneurs. One key facet of Clubhouse’s early success is that voice-only communication is humanizing.

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Brands Conference Hosting Conversation 228

Later

JUNE 12, 2020

However, when the United States became free in 1776, Black people weren’t freed from slavery at that time. . In fact, Black people were not declared free for another 87 years. In light of the Black Lives Matter movement, it’s more important than ever to know the history of Juneteenth. . What is Juneteenth?

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. Her aim for the #BlackJoyMatters initiative is to paint a more complete picture of the modern Black experience.

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Issues Survey Campaign Authentication 136

Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . Instead, it’s the perfect opportunity to educate your audience, uplift Black creators and businesses, and advocate for change. The Importance of Celebrating Black Culture. A Brief History Lesson.

Social Media 80

Social Media How To Instagram Education 80

Likeable

JULY 23, 2020

Throughout the past two months, many brands have been using their platforms (and their dollars) to support anti-racism organizations and the Black Lives Matter movement. VSCO: Black Joy Matters. Black Joy Matters. Join us to celebrate Black joy and to document the diaspora of Black stories from Black creators this summer.

Social Media 85

Social Media Crowdsourcing Brands Press Release 85

Sprout Social

JULY 6, 2020

As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. You might have recently published a corporate statement in support of Black Lives Matter and racial justice. That’s all a great start.

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Strategy Social Media Organization Education 145

Likeable

JULY 1, 2020

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S.

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Industry Marketing Insurance Yahoo 134

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. 3 brands working with Black creators beyond Black History Month 1. That’s always who Issa Rae has been.

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Collaboration Brands Press Release Communities 99

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brands 129

Brands Authentication Communities Campaign 129

Convince & Convert

DECEMBER 15, 2023

If needed, find partners that can provide an authentic voice representative of the community you are supporting. For example: Don’t create a one-off post around socially and culturally significant events like Black History Month or Pride Month for the sake of being in the conversation. Don’t just speak in the moment.

Brands 151

Brands Marketing Real Estate Collaboration 151

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Happy BGCM planning! 

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Examples Campaign Discount Marketing 92

Forbes Social Media

JULY 16, 2020

Gloria Antanmo educates and inspires allyship and promotes Black voices on her Instagram community.

Instagram 102

Instagram Education Content Communities 102

Sprout Social

MARCH 14, 2022

In 2021, following a year of social unrest and hyper-focus on racial inequality, consumers began calling on brands to put their money where their mouth is and invest in Black talent and programs to uplift Black communities. With consumer behavior becoming more values-led, brands are feeling the pressure. Foot Locker.

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Campaign Brands Communities Industry 113

Buffer Social

JUNE 2, 2022

Here’s more on each of those: Diversity While our applicant pool is diverse, our team representation numbers do not maintain similar percentages, and our Black and Latine representation is lower than where we want it to be. Are you a Buffer customer and have a Black-owned business? Reach out on Twitter to let us know!)

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Report Survey Team Applications 67

Sprout Social

DECEMBER 5, 2023

For example, in the US the majority of people across generations, races, genders, income levels, education and community types all use social media—with some traditionally underrepresented groups like the Black community being the most active. Other resources like Black Marketers Association of America can help, too.

Social Media 123

Social Media Survey Education Team 123

Likeable

MAY 3, 2021

As some of the most passionate and social media–savvy people around, Gen Z knows exactly how to use their voices online. Her Twitter is a place to voice opinions about social activism and promote other indigenous work. We’ve compiled a list of six teen activists that you should definitely keep up with. Jerome Foster II. Marley Dias.

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Committee Class Instagram Issues 103

Ignite Social Media

JANUARY 12, 2021

Occasionally marketing departments would create multiple versions of the same ad (white family, black family: check). If you jumped on the social justice bandwagon last year by turning your profile image black for a day or adding a #BLM to one Tweet, you have missed the mark and need to go back to the drawing board. Don’t Dawdle.

Activities 163

Activities Social Media Brands How To 163

Sprout Social

JULY 7, 2020

As millions of people across the country take to the streets and raise their voices in response to the killing of George Floyd and the ongoing problem of unequal justice, I’ve heard many ask how we can sustain momentum to bring about real change. continue to speak out, your voice matters #BlackLivesMatter pic.twitter.com/TSCoEOlBe5.

Brands 120

Brands Survey Microsoft Issues 120

Sprout Social

MAY 3, 2021

Instead of an empty celebration post, we’re steadily sharing this kind of content to educate people or to amplify the voices and stories of people who have not been amplified before.”. Something as simple as elevating Asian voices, specifically on your social channels, or partnering with an AAPI organization, is a good place to start.”.

Brands 122

Brands Education Communities Authentication 122

Likeable

JUNE 18, 2020

And throughout the past few weeks, it has played all of those roles in the resurgence of the Black Lives Matter movement. They have started to educate themselves further on anti-racism, their own privilege, and the issues that Black people have been facing for hundreds of years. You can’t even hire Black people on your TEAM.

Social Media 92

Social Media Instagram Education Communities 92

Ari Herzog

JUNE 22, 2020

The Associated Press announced on June 19, 2020 that it is capitalizing Black “in a racial, ethnic or cultural sense,” said John Daniszewski, the AP’s Vice President of Standards. “The lowercase black is a color, not a person.” I presume that the MLA Stylebook, Chicago Manual, and other guides will follow.

Journal 91

Journal Policies Groups Groups 91

Oktopost

JUNE 6, 2020

Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement. The initiative quickly went viral and social media users filled their accounts with black squares.

Activities 98

Activities Notification Team Influencer 98

Social Media Strategies Summit

DECEMBER 29, 2022

When reaching the broadest possible audience, you might have to leverage several other channels simultaneously while retaining a consistent voice and message. The agency recently unveiled the first image of the supermassive black hole at the center of the Milky Way, and it’s fair to say that was kind of a big deal. Our own black hole!

Strategy 130

Strategy Press Release How To Collaboration 130

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. For the Black community, this signified a breach of trust. The friendly faces of our Seattle SODO 8 store partners (employees), who helped lead the Black History Month coffee tastings. Except it’s me.

Influencer 132

Influencer Marketing Reputation Collaboration 132

VEED Grow

JUNE 9, 2020

We would also like to take this moment to share how there are countless Black content creators whose incredible work often does not get the chance to see the light of day in our society. As a remote and diverse team around the globe, we want to do our part to help amplify their voices online (and continue to create opportunities to do so).

Instagram 52

Instagram How To Review Team 52

Buffer Social

JUNE 22, 2023

Navigating identity and bias in content creation Identity is a core part of Jahleane’s work as her primary audience is made up of BIPOC (Black, Indigenous, and People of Color) women. Black creators often get the short end of the stick in the creator economy. “Don't be the first person to tell yourself "No."

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Sprout Social

MAY 9, 2022

Many people will reuse funny sound clips in a number of different ways by lip-syncing to the audio and placing captions on the screen to change up the context in a way that fits their channel or voice. Think about how you can bring humor into your own brand voice, especially on TikTok. We’re looking to amplify Black voices on TikTok!

Engagement 121

Engagement Video Trends Education 121

Buffer Social

NOVEMBER 12, 2021

When Sherrell Dorsey started the digital news and insights platform The Plug , she knew she wanted it to be seen as the leading voice in the Black innovation economy—and she wanted her voice to be in the mix as well. And then just a few months after that, I was named a LinkedIn Top Voice in Technology.”

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Pixlee

JUNE 29, 2020

And the data shared in that article overwhelmingly indicates that the right thing is to embrace the social changes encouraged by the Black Lives Matter movement. Brands looking to improve representation overall can focus on amplifying these sorts of voices, as a start. Authenticity here is key.

Authentication 91

Authentication Brands UGC Construction 91

Sprout Social

JULY 12, 2022

Fans of the brand (and of the snack) rallied around Aldi, retweeting its messages and voicing their support. In late 2020, a 40-year-old Black man, João Alberto Silveira Freitas, was killed by a group of white security guards outside one of Carrefour’s Brazilian supermarket locations. Packaging update. pic.twitter.com/uqWCPKKT6f.

Examples 112

Examples Brands Sentiment Reputation 112

For Real Social Workers

OCTOBER 28, 2021

She raised her voice at me and then at my aunt after seeing my painted nails. For the first four years of elementary school, I wore those horrible black and white saddle oxford shoes. We were a black family living in a suburb of mostly white and ethnic European families. As previously stated, my mother was furious.

Activities 96

Activities LinkedIn Course Instagram 96

Sprout Social

DECEMBER 14, 2022

In June, they hosted a Pride month activation to celebrate and amplify LBGTQIA+ voices. Mastercard held a multi-channel campaign with Marvel Studios’ Black Panther: Wakanda Forever to spotlight Black-owned small business owners. Check out Marvel Studios’ Black Panther: #WakandaForever in theaters Nov. Finance: Mastercard.

Industry 111

Industry Examples Real Estate Brands 111

Sprout Social

NOVEMBER 18, 2020

These expectations rose to a crescendo this past June, as many brands expressed their support for the Black Lives Matter movement and made public commitments to their BIPOC employees and community. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. ESSENCE [link].

Activities 116

Activities Brands Social Capital Compete 116

Likeable

AUGUST 18, 2020

and discuss why social media is such a powerful tool for spreading knowledge, sharing experiences, and uplifting new voices. With the resurgence of the Black Lives Matter movement, social media has served as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Buffer Social

DECEMBER 3, 2020

You have to find some way to address it that aligns with your brand’s mission, values, and voice. You have to find some way to address it that aligns with your brand’s mission, values, and voice. That being said, don’t just say something to say something. Be authentic and make it work for you. Don’t be tone-deaf. You can’t ignore it.

Communities 81

Communities Engagement Community building Instagram 81

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. To do this in Hootsuite, click the black plus sign to create a new tab, then choose Browse All Streams. If your share goes down, that means someone else’s share of social voice has gone up. Mentions of your competitors.

Social Media 145

Social Media Tools HootSuite Sentiment 145