Study Shows That Young Consumers are Increasingly Turning to Social for Discovery
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New insights into what people are searching for on social and Google.
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Gen Z has entered the workforce and is increasing in buying power. This means that it is becoming increasingly important for brands to understand the mindset and behaviors of younger generations like Gen Z. Those born between 1997-2012 have very different values, communication styles, and social media habits compared to previous generations. Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead.
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