SOCIALNOMICS | TUESDAY, MARCH 10, 2015
[Twitter] Social Media Do’s and Don’ts While Traveling
Do: Use Twitter to connect with airlines and hotels. Whether you’re looking for excellent deals on flights and accommodations or you need to check flight statuses and room availability, Twitter is a great way to connect. Overall, you don’t want your trip to turn sour just because you couldn’t log out of Facebook or Twitter long enough to enjoy it. Social media is such a powerful tool that it can either be used for good or harm. This is particularly true when it comes to travel. However, there are also some major mistakes you can make if you’re not careful. Social Media
WEB METRICS GURU | MONDAY, JUNE 7, 2010
[Twitter] Google Search Enhancements + Social Monitoring for new talent
The first will let you look up two words (like two verbs) plus two other words (say, two nouns) in three different sites: Facebook, Twitter a Topsy. Other than that, you are scouring the same three services as before: Facebook, Twitter and Topsy. Potentially, a talent scout could train My6Sence to crawl all of YouTube and Twitter and only look for a certain type of talent that is as yet undiscovered. The speed at which the gains and losses occur will be magnified by the availability (or lack) of content within each time filter. Latest: “&tbs=rltm:1”.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 23, 2011
[Twitter] Will Retailers be Social This Black Friday?
For those retailers with the greatest numbers of Facebook fans and Twitter followers, they already have a leg up on the competition by actively engaging consumers, allowing retailers to share details regarding sales, special offers, and early opening times. For those retailers who don’t quite get it when it comes to how to use social media to propel more sales, here are some tips: Utilize social media from start to finish – There are a variety of social networking sites out there for retailers along with Facebook and Twitter. eMarketer recently reported that U.S.
ARI HERZOG | SUNDAY, JANUARY 23, 2011
[Twitter] Tracing the Evolution of a Blog
Contact Ari: Twitter | Email | 978.558.0008. I didn’t always write about media and marketing. Perusing my older stuff from 2007 and 2008, diversity is a good term to describe my blogging style. wrote about apartment life, the weather, animals, food, music, and sustainable development. Over the course of a few months in mid-2008, I began interspersing my personal thoughts with content people enjoyed reading, liking, and commenting. sample that stick out: Puberty of Talking Books. Foray into iTunes Music Store. Insects Talk via Plant Telephone. Project Yourself with Holograms.
JOSH S PETERS | FRIDAY, JUNE 11, 2010
[Twitter] Engagement is Mantra of Social Media, Why Not Mantra of Schools, too?
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? You can follow her on Twitter @ IvanaSendecka or simply “feed yourself “with Inspiring Shipments RSS feed. All Rights Reserved Designed with Headway by Headway Hacks Twitter links powered by Tweet This v1.6.1 , a WordPress plugin for Twitter Engagement is Mantra of Social Media, Why Not Mantra of Schools, too? believe t hat every invention can be used for good or bad purpose.
GEOFF LIVINGSTON | SUNDAY, SEPTEMBER 4, 2011
[Twitter] Precious Life and Losing Yourself
Twitter followers, Google+ suggested recommended list, on and on. Life is so precious. Having a child who smiles and laughs at the simplest of new things awakens such a deep profound joy in your heart. It makes you realize how important life and love is. fire burns inside of you to protect those you care about, and to make sure they live as joyfully as possible. Earlier today, we lost a good man, Trey Pennington. The level of shock and mourning online is unprecedented in this community, and there is good reason for that. Trey was one of the most encouraging, kind people on the interwebs.
PROBLOGGER | THURSDAY, JULY 3, 2014
[Twitter] Partnering With Brands Theme Week: Marketing Yourself
Reach out to brand representatives on Twitter. If you follow your contact on Twitter or elsewhere, mention in your email their photos of their recent trip to Croatia were beautiful. Find the person you to whom you need to send your pitch directly (by calling the brand’s information line, or asking whoever is manning their Twitter or Facebook accounts), and send it off. Maybe make an effort to chat on Twitter if they’ve been posting there. See evidence on Instagram here , on Facebook here , and twitter @veggie_mama. But where to begin? Be human.
TWIST IMAGE | THURSDAY, MARCH 20, 2014
[Twitter] Are Brands Ready For The Instagram Economy?
It''s not a Facebook or Twitter where everything seems like an advertorial. When you hear the name Instagram , what do you think of? For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). 2. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. Is Instagram the future of e-commerce? What about major brands? advertorial. apple. brand.
SOSHABLE | FRIDAY, AUGUST 6, 2010
[Twitter] How to Begin your Automotive Dealership Relationship with Social Media
Twitter has over 600 thousand searches a day and the average person watches 15 minutes of YouTube every single day. The easiest way to manage and maintain your Social Networks is to assign a person or a team to continuously update your Facebook, Twitter, and YouTube Accounts. The Automotive Industry has begun realizing more and more the importance to become a part of the Social Media Industry to ensure continued success and to collide with the times. You are able to see this with Toyota, Ford and others that have initialized a relationship with Social Media. But how do YOU do it?
WAXING UNLYRICAL | MONDAY, MARCH 5, 2012
[Twitter] Focus on Outcomes and Integration: Heather Whaling on #measurePR
And the other reason that Monday has become a bit of a pet day for me is that every other week, it’s the day before the bi-weekly #measurePR Twitter chat, which is still such fun, even after all these years. You know how we typically moan and groan about Mondays? “Oh, it’s Monday.” ” “Just another manic Monday.” ” We set up the start of our week (at least, it is for those of us who follow the Gregorian calendar ) for apprehension and drudgery. Poor Monday. Over the last several months, though, Monday has taken on a new meaning for me.
THE WAY OF THE WEB | SUNDAY, JANUARY 8, 2012
[Twitter] This week I have mostly…
And I also happened to read this post by Charles Frith which features an interesting interview with Lee. I’ve been listening: In a shocking lack of awareness, I’d seen Laura Kidd occasionally being mentioned in reference to her fanbase on Twitter , but hadn’t actually got around to listening to her music until she recently released an album of remixes in aid of charity. The only downside is that one of my favourite habits is to check out the books/films/cds whenever I visit someone’s house, which doesn’t work so well in the digital age.
DANNY BROWN | WEDNESDAY, JUNE 23, 2010
[Twitter] Blog Awards, Recognition, And Your Part in It - Danny Brown
removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts Danny moderator Pending approval Rate Down Rate Up px; width: px;"> You had me at "fine single malt" :)Thanks, Lori, for always coming by and also sharing great times on Twitter. :) New! This post was mentioned on Twitter by Grant Griffiths, Vinoth Chandar, AllThingsM, Doktor Social, Santi Chacon and others. Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments? From the bottom of my heart, thank you.
CONVINCE & CONVERT | SUNDAY, AUGUST 28, 2011
[Twitter] Nobody Said Social Media Should Be Simple
But indeed your employees and customers ARE messing around on Facebook, Twitter, YouTube and blogs on their free time, the same space you’re trying to invade (and admit it, profit from) for corporate purposes. Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Which Side Are You On? know the economy remains tight. You can put a stop to it. Can you?
CONVINCE & CONVERT | THURSDAY, MARCH 17, 2011
[Twitter] Silos, Facebook Advertising, and Opportunity
That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. It’s much closer to Google and Bing PPC ads than it is to blogging and content marketing, or Twitter, or YouTube. I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Even today, what does a “social media consultant do? Madness.
STEPHEN P SMITH | THURSDAY, JULY 15, 2010
[Twitter] Work – Life Balance
Recent Tweets hdbbstephen: RT @TNWsocialmedia: Twitter to start beta testing an analytics dashboard by year end [link] by @chadcat 23 September 2010 hdbbstephen: @ShellyKramer I agree that its lame, but every univ, sorority & fraternity in the country sells women's sweats w the name on the backside. Twitter value video videos word of mouth worklifecreativity YouTube Resources About Blog Resource Links What is RSS? finally have a day off from my job as manager of a restaurant, and I actually get to be home, alone, and do what I want to. Reading. Oh, one more thing.
SOCIALNOMICS | TUESDAY, OCTOBER 21, 2014
[Twitter] Socializing Annuities to Make More Income
Many annuity providers use sites like Facebook and Twitter to engage users in promotional polls and questionnaires that benefit both the customer and the company. As the following article shows, from retirement savings to questions surrounding “ lifetime annuities ,” annuity providers are using social sites like Facebook and Twitter as a way to answer questions and concerns. Millions of Americans are taking advantage of everything annuities have to offer and social media is helping to spread the word. Interactive Social Resources. Questions and Comments. Annuity Awareness.
SOCIAL WAYNE | SATURDAY, MAY 25, 2013
[Twitter] My Favorite Instagram Photos from The Black Enterprise Entrepreneurs Conference in Columbus, OH
Me speaking about mobile & entrepreneurship at @blackenterprise #beec conference photo via @MelissaGEMS on twitter My topic for this year’s conference was Taking Your Small Business Mobile , which you can see my slides here in a previous post here. Was interviewed by @blackenterprise #bedigital TV yesterday about why attending #beec is important. Last week I had a chance to attend and speak at the annual Black Enterprise Entrepreneurs Conference in Columbus, OH. It was my third year in a row speaking and attending the conference and my first time visiting Columbus, OH. Earl G.
SOCIALNOMICS | MONDAY, DECEMBER 1, 2014
[Twitter] How to Market Your Conference or Party Using Social Media
Start a Twitter contest , either purely for entertainment reasons or offering freebies to the winners, for example, free conference registration for a limited amount of people who will answer the quiz correctly. 4. Start Early. But how to make sure that people find out about it? The answer is simple: use social media. And here is how. 1. Non-Generic Visual Countdown. We live in the epoch of informational overflow: there is too much information fighting for our attention for us to pay much of this attention to every particular bit of data. Socialnomics
SOCIALNOMICS | MONDAY, NOVEMBER 25, 2013
[Twitter] Published Social Media Research in Education
Stanaityte ( Eds.), Cutting edge social media approaches to business education: Teaching with LinkedIN, Facebook, Twitter, Second Life, and Blogs, 7-38. Imagining twitter as an imagined community. The effect of Twitter on college student engagement and grades. Putting twitter to the test: assessing outcomes for student collaboration, engagement and success. Learning by tweeting: using twitter as a pedagogical tool. Experience of developing twitter-based communities of practice in higher education. Twitter (2013). Good luck! 2010).
TWIST IMAGE | TUESDAY, APRIL 17, 2012
[Twitter] Sharing Is Caring (And Selling)
When a corporate blogs lack attention or a corporate Twitter feed is not engaging for its followers, more often than not, it's because the corporation is not approaching these media with a sharing attitude. corporate twitter feed. What makes media a social media? There's a long-standing answer to this question. For some, it seems both obvious and clear as day. If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Can you make money sharing? I'll be back."
KIKOLANI | FRIDAY, JULY 5, 2013
[Twitter] Fetching Friday – 21 Marketing Links
Be sure to follow Kristi on Twitter and Facebook. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Your Opinions Wanted. would like to make Kikolani your favorite place to go for blogging advice! In order t to do that, I need your help. Please take a moment to fill out this survey. All questions are optional, so answer as many or as few as you would like. Your opinions are greatly appreciated! The Resources Mashup. This Week on Kikolani. Blogging / Content. Business / Career.
KIKOLANI | THURSDAY, NOVEMBER 8, 2012
[Twitter] 5 Things Exhibitors Need at a Conference
Be sure to follow Kristi on Twitter , Facebook , and Google+. Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr. 1. Enthusiasm for the company you are representing. If you don’t do your research properly, you might end up exhibiting at a conference that turns out not to have your ideal customer base in attendance. It happens. Fun swag.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 21, 2015
[Twitter] Hack Your Email Growth Rate with This List-Building Tool
McKinsey & Company reports email is almost 40 times more effective at getting new customers than Facebook and Twitter. Image via BigStockPhoto.com. Just how valuable is email to online marketers? The numbers tell the story: EmailExpert reports email marketing produces a $44.25 return for every $1 spent. Over 77% of online customers prefer receiving marketing messages via email, according to MarketingLand. Nurtured leads make 47% larger purchases than non-nurtured leads, reports Unbounce. How did this happen? Wasn’t email predicted to die off several years ago? Tweet This ). Value.
FEVER BEE | WEDNESDAY, APRIL 9, 2014
[Twitter] Optimal Post Length: 50 To 200 Words
Facebook, Twitter, and a few social platforms already do this. If a member's contribution is too short, it has no value. Imagine lots of responses along the lines of " great!", " first response!" , " congratulations!" or "good luck" These responses don't add much value to the community. They're often created to boost post counts rather than make any real impact. However, if a contribution is too long, fewer people read it. This feels about the right length to me*. Registration is open now.
SOCIALFISH | WEDNESDAY, DECEMBER 22, 2010
[Twitter] Social Organizations Make Mistakes
In terms of organizational culture and learning, however, it’s not just about employees being on Twitter. Back in February I talked about the role of learning in social organizations , which is critical. Learning has always been the heart of social media for me. It’s what hooked me in terms of my own participation, and it’s always my answer when people give me the “who has time for social media? argument. learn so much, with such a small amount of time and effort–how could I resist? One reason we have trouble with it, is we are afraid of making mistakes.
KIKOLANI | WEDNESDAY, FEBRUARY 27, 2013
[Twitter] The 3 Most Powerful Marketing Strategies You Should Use in 2013
Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Joseph. With the new year coming, it’s time to start planning your marketing. large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Advertising to drive-by visitors is becoming more expensive and less effective. Create a Content Marketing Strategy.
SOSHABLE | THURSDAY, APRIL 12, 2012
[Twitter] Live Streaming = Death of Television?
But more than that, we are becoming increasingly public with our lives, broadcasting what we ate for lunch on Twitter, hairstyles we find inspiring on Pinterest and pictures we took last Friday night on Facebook. It isn’t a perfect science, but the rising obsession with videos and the increasing need to put our lives on display clearly points to live streaming becoming a force in the future. As Wired’s Steven Levy states, “ now (we) are about to move from our more fluid, DIY and YouTube-infused paradigm into something different: an explosion of video as its happening now ”.
JEFF ESPOSITO | FRIDAY, JUNE 10, 2011
[Twitter] Five for Friday
The Role of Public Relations in Influence – This is a great post from my good buddy Eric Berto ( Geek Giant on Twitter ) on influence and PR. There are no rainbows or unicorns, but rather three vehicles of change and influential levers that you can pull that are not on Twitter or Facebook. You have to love productive weeks, where everything just seems to flow. I got to do some tedious research that was good, but tedious none the less and will help prove some more social value. How was your week? This post calls that out in some lovely terms. Image - 2CHIN.
FIREBELLY | TUESDAY, FEBRUARY 28, 2012
[Twitter] NASCAR Driver Brad Keselowski Tweets From The Daytona 500
NASCAR was pushing their presence on Twitter in the days leading up to the Daytona 500. Displaying Twitter handles from the newscasters to NASCAR drivers. And, last night, NASCAR definitely got the Twitter push they were wanting. He photographed the fire and uploaded it to Twitter from inside his car on the track. This marks the first time in history that a driver has posted a photo on Twitter from his/her car. We’re granted unprecedented access to major world events with platforms like Twitter. Brad Keselowski's Tweet.
SOCIALNOMICS | FRIDAY, SEPTEMBER 14, 2012
[Twitter] Is Your Business Social Media Savvy?
Wouldn’t it be better to devote your company’s energy to one or two sites, such as a Facebook fan page and a Twitter feed? Trying to be too many things for too many people never did a business good; * Engage consumers – Does your company have a social network presence such as a Twitter or Facebook page, yet does little to update them? When you are active on Facebook, Twitter, Google+ or any of the other notable social media venues, you stand a much better chance of landing additional business. Could it be your customer service? Photo credit: bigpicturedigital.com.
THE WAY OF THE WEB | THURSDAY, JUNE 23, 2011
[Twitter] Rethinking how I manage my sites
still own the domain, which I registered back in 2008 to give me a place to write about Twitter and Microblogging as it started to gain interest from early adopters and a wider audience, and over time I included the likes of Tumblr, Posterous, Plurk, Yammer etc, with whatever insight and analysis I could provide, as well as covering the bigger news stories. Or is there another way to utilise it which would mean that it’s providing value to people – considering that Twitter coverage in particular has spread to mainstream traditional news publications? Hopefully.
ENGAGING BRAND | MONDAY, MARCH 18, 2013
[Twitter] Show 426 - 5 Aspects of Playing to Win
love to hear your thoughts so email me, firstname.lastname@example.org , join me on twitter , Google+ or Facebook.love to hear your opinion and ideas. Welcome back to The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips but before we start. The listener of the week and winning an Engaging Brand goodie bag is Heather Gorringe. Remember the Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me! How business strategy requires making explicit choices. Related articles.
JACOB MORGAN | MONDAY, DECEMBER 7, 2009
[Twitter] The New Enterprise 2.0 Community Manager
The community doesn’t just include twitter followers or facebook fans but it also includes internal departments and relationships that also need to be grown and maintained in order to help build the social business or “enterprise 2.0″ Social Media Globetrotter Home Consulting Speaking Travel Blog About SOCIAL MEDIA GLOBETROTTER The New Enterprise 2.0 Community Manager View Comments December 7th, 2009 Most of the time when people or brands refer to a “community manager, they are referring to someone that can manage the online relationships for a particular brand.
CONVERSTATIONS | TUESDAY, SEPTEMBER 27, 2011
[Twitter] I’m Not Just Another Name Tag
Follow me on Twitter or Facebook or on SansoneSpot. Each morning I leave the house, there are three things I make sure I have plenty of (besides coffee): Business Cards. Postcards. Name Tags. The last item on the list is new – and I’m finding it’s a conversation starter. I’ve long admired how Scott Ginsberg (aka The Nametag Guy ) wears his name tag everywhere. Everywhere. He practices transparent living. Recently, I got into the habit and I’m finding them to be conversation starters – and ice breakers. Immediately, the conversation is warmer.
JASON YORMARK | WEDNESDAY, AUGUST 25, 2010
[Twitter] What I've Learned About Blogging Based On A Year's Worth Of Data
Based on these figures, Linked In is where I’m attracted my strongest audience followed closely by Twitter. Related posts: Social Media Friendly Blogging My 9 Favorite WordPress Social Media Plugins How To Use LinkedIn Groups To Drive Website Traffic Social Media Book Giveaway Contest Follow Up 9 Ways Twitter Can Actually Be Useful This entry was posted on Wednesday, August 25th, 2010 at 11:35 am and is filed under Blogging , Social Media , Wordpress. At the end of the day, driving eyeballs to my blog isn’t really the ultimate goal, writing useful and appreciated content is.
BARE FEET STUDIOS | WEDNESDAY, AUGUST 19, 2009
[Twitter] Social Media Workshop in the Motor City
Blogs have been around for 10 years; Twitter for three. In a nutshell, here’s what we’ll be covering: Understand how conversation and interaction are changing everything from brand management, to customer relationships, and search results; Learn how to create your personal and business online identity, including how to find out what names are available on numerous social networks; Discover the power of blog software, and why you will never want a “regular” web site ever again; Get a behind-the-scenes tour of Twitter and how to spend less time and get more results.
SOSHABLE | FRIDAY, JANUARY 10, 2014
[Twitter] Has Social Media Impacted “Sherlock?”
While it doesn’t have the same scale as Twitter, for instance, Tumblr is still a community that houses fans of various shows. The work that is created by fans of a particular show can be a strong creative outlet. If the show, movie, or what have you is engaging enough, chances are that a select number of people will be driven enough to create works of their own based off of it. Everything from graphics to stories can be created but it seems like the latter became a subject worth talking about as of late. This does not mean that he hasn’t visited the site at all.
WWW.CREATIVEDEVELOPMENT.COM.AU | MONDAY, SEPTEMBER 13, 2010
[Twitter] A Comparison of Social Advertising – Digg, Facebook, Reddit
Mar, 2010 by Marketing in Advertising , Marketing , Social Media Advertising is becoming the key way for social networks/aggregators to make money. The lure for advertisers is, they can target genuinely interested customers by placing the ads in relevant sections. As social networks and media mature, their audience size is beginning to exceed traditional media. There are a multitude of dangers in using social media and aggregators for marketing and advertising, but these are no worse than the dangers associated with advertising on a major news website. Digg.com Reddit.com Facebook.com smh.com.au
CONVERSTATIONS | MONDAY, SEPTEMBER 5, 2011
[Twitter] Back to Basics: The Importance of Offline Marketing [GUEST]
Follow me on Twitter or Facebook or on SansoneSpot. Once Upon a Time…. Once upon a time, a long, long time ago, when a new business wanted to introduce itself to the community, it would launch a marketing campaign that included advertising in the local paper, sending flyers and brochures to the community via mail, passing out business cards and postcards at local events, sponsoring a local sports team, donating goods to a local charity event, and occasionally cold calling. The Internet. Why Offline Marketing is Important. Offline marketing is the antithesis of online marketing.
SIMON MAINWARING | WEDNESDAY, DECEMBER 5, 2012
[Twitter] Of these top ten trend predictions for 2013, one is the most disruptive
Subscribe to We First on Youtube , Facebook , Google+ and connect with me: Twitter | LinkedIn | Facebook | Google+. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. 2. The Super Stress Era. 3. Intelligent Objects. 4. Mobile Fingerprint. 6.
LOUIS GRAY | MONDAY, AUGUST 16, 2010
[Twitter] In Storage & Networking, Big Numbers In Dollars and Data
If you watch consumer companies, such as Twitter , Facebook and Google , you probably see each of those companies creating new standards for global file systems and redundancy. Pretty heady stuff, and not unlike other dramatic booms seen from companies that captured the tech press's attention, including the currently hot Twitter and Foursquare , to those less successful, like Handspring and Transmeta. Today, at least for those of us who watch the enterprise space closely, the big news is that Dell Computer has offered to acquire Fremont-based 3Par for $1.15 So why the big dollars?
TRADESMEN INSIGHTS | THURSDAY, MAY 16, 2013
[Twitter] How Manufacturers are Managing Content Marketing: 7 B2B Insights
Their use of Facebook, LinkedIn, and Twitter has risen over the last two years, yet they are somewhat behind in their adoption of Google+, Pinterest, SlideShare, and other “newer” social media options, so it will be interesting to see if they grow in these areas over the next year. Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. How Manufacturers are Managing Content Marketing: 7 B2B Insights. We decided to first look at marketers who work for B2B manufacturing organizations in North America. Cover image via Bigstock.
JEFF KORHAN | WEDNESDAY, MARCH 2, 2011
[Twitter] Are You Afraid of Your Own Media?
Your newspaper is your personal blog or your Twitter feed. Access to the media has always been exciting, at least for those of us over the age of 30. Now everyone has access to media. You have your own TV station - it's called YouTube. Facebook is your version of People Magazine, and iTunes and Cinch are your radio stations. Your Small Business is a Media Company. You no longer have to grovel to media companies to have your message heard - now your small businesses is a media company. Now you have the power. Now you can give your side of the story? . Are You Afraid of the Spotlight?
SMALL BUSINESS MAVERICKS | THURSDAY, JANUARY 12, 2012
[Twitter] Forget The Hype – A Business’ Success Still Relies On The Basics
While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics. There is an interesting article that comes from an Australian university examining the rise and fall of Starbucks in that country. This article is one that should be read by anyone already in business and looking to expand into new markets. It’s also worth reading for any brick and mortar business that is considering adding an online store. Starbucks also misread the market.
CONVINCE & CONVERT | FRIDAY, JANUARY 24, 2014
[Twitter] Are You Keeping People Connected With Your Brand and Each Other?
In a moment of true marketing genius, the @VisitOmaha Twitter handle tweeted the following: We certainly appreciate all the love from #PeytonManning #OmahaOmaha. Instead, it’s a genuine engagement with a topic people are talking about (Twitter had exploded with tweets like, “Is he saying Omaha?” Lauren Salazar, Weight Watchers @sassandglitter. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. The RSS feed is: [link].
JEFF ESPOSITO | WEDNESDAY, JULY 18, 2012
[Twitter] Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. 7.6% of these CEOs are on Facebook. 25.9% of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% are on Google+ – Larry Page is the leader in the clubhouse1.2% contribute to blogs. 0 are on Pinterest. Does social media play a role in this?
GEOFF LIVINGSTON | TUESDAY, OCTOBER 19, 2010
[Twitter] Introducing the zooGooders, #zooGood chat
Each week the zooGooders will participate in a #zooGood Twitter chat on fundraising best practices. In conjunction with my client Razoo , I’m excited to announce the zooGooder program today. Using a new widget technology, this killer group of free agent fundraisers are going to engage in a series of best practices exercises to learn more about grassroots fundraising. Specifically, the DonateAnywhere widget is the first to allow Web site owners to fundraise from appeal to final transaction, all while keeping a donor on their Web site or blog. Tom Dawkins of Out There and Back Again.
BRASS TACK THINKING | MONDAY, MARCH 5, 2012
[Twitter] The Fluidity and Demands of Social Business Work
Strapping hours on your Twitter bio will not forever meet the needs of customers, employees, partners, supply chain, and the people who deliver on the work we’ve ultimately promised. Few of us work a 5-day, 40-hour week anymore. So if that’s true, and we’ve largely accepted that, why are we still trying to force social business evolution into the bounds of those days and hours? Fluidity is a continually emerging reality in business. Stack that, however, against the ever-present reality that the online world does not tick according to the industrial era clock. Sound off.
SPIN SUCKS | FRIDAY, OCTOBER 15, 2010
[Twitter] #FollowFriday: Tim Jahn
first met Tim on Twitter nearly two years ago. Follow Tim on Twitter , take in his videos at Beyond the Pedway , check out his guest post on Spin Sucks , and if you’re ever in need of a programmer, hire him! Tim Jahn is doing some pretty important work through “ Beyond the Pedway , which examines the qualities that drive entrepreneurs. He does all of the interviews via video and professionally edits them so the subject looks even better! That’s why today’s #FollowFriday is Tim Jahn. But you don’t have to take just my word for it.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 1, 2008
[Twitter] Blogs et Wikis en formation
Post to Twitter. Slideshare.net (beta). Browse. My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Blogs et Wikis en formation. From: idremeau , 4 months ago. Blogs et Wikis en formation View SlideShare presentation or Upload your own. tags: dremeau formation ). Intervention lors de latelier organisÃ© par le CTN de Caen sur lusage des blogs et des wikis en formation. SlideShare Link. close. All Comments (1). Comments. Notes on Slide 1. Favorites (6) -->. « Prev.
BILL HARTZER | TUESDAY, JUNE 10, 2014
[Twitter] How Often Should You Write a Blog Post?
But now, there’s not as much–so I now write on topics like Twitter, Facebook, Google Plus, and even domain names from time to time. Image courtesy of hywards / FreeDigitalPhotos.net. Working with clients’ online marketing plans, SEO, and their websites, I often recommend during an SEO audit that a website should have a blog. blog is a good way to regular add content on your website and start engaging with your website visitors. Both are key to your site’s online visibility and success, especially when it comes to search engine rankings. Not really. And vice versa.
SPIN SUCKS | TUESDAY, AUGUST 3, 2010
[Twitter] Hijacking of the Fast Company Influence Project | Spin Sucks
Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 03 2010 Hijacking of the Fast Company Influence Project By Gini Dietrich | Email | Print | 3 Comments | A few weeks ago, Fast Company launched their Influence Project , a contest of sorts to find some of the most online socially influential people. Who has more influence?
CONVINCE & CONVERT | MONDAY, DECEMBER 19, 2011
[Twitter] Now THIS is How You Do Video Marketing as a Brand
17 Twitter accounts and 17 Facebook pages (and counting). In the zeal to create “viral” videos using puppies, puppets, props, and Pow! most companies completely ignore the power of an inherently useful video, perfectly executed. Recently, global biosciences company Life Technologies (not a business category typically known for its cutting edge YouTube stylings) launched the quintessential useful video that has the best utilization of video annotations I’ve ever seen. The shoot itself took about 2.5 “Did we have an impact?” Music Video From the Lab. podcast.
KIKOLANI | FRIDAY, MAY 10, 2013
[Twitter] Fetching Friday – Resources Mashup & Tough Love
The CEO’s Guide to Listening on Twitter – Are you a CEO trying to cut through the clutter? Here’s how to listen to what matters on Twitter. Be sure to follow Kristi on Twitter , Facebook , and Google+. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. This Week on Kikolani. Blogging / Content. Dig in.
SOCIAL WAYNE | SUNDAY, FEBRUARY 5, 2012
[Twitter] Day 5: People of color impacting the social web – Joselin Mane – #29DaysofDiversity
Twitter: @JoselinMane. As we all know, February is Black History Month. It’s a month where we honor those who have made an impact on American culture for equal rights, those who have invented, those who have a helped others and those who have inspired everyone to be the best they can be, not only as a person of color but as a human. For the past two years for Black History Month, I started an online series called 28 Days Diversity where I would feature someone new everyday during the month of February for just being awesome in their own right. Website/Blog: bostontweetup.com/.
CONVINCE & CONVERT | MONDAY, JUNE 25, 2012
[Twitter] The Power of Storytelling
Use Twitter in an inspired way. Are you using Twitter in a fresh, compelling way and a sense of personality, like our friends at FMW Fasteners ? Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. It reminds me of entertaining my young children on long car rides by listening to Kipling’s take on how the camel got his hump. Spoiler: The camel was a jerk, and that hump was a magic curse.). In Content Rules (newly in paperback!), Some advice: Tell a visual story.
CONVINCE & CONVERT | WEDNESDAY, MARCH 27, 2013
[Twitter] Google Reader’s Demise is Irrelevant for Blogs
Today, I use Twitter, Newsle , Linkedin and other sources to bubble up interesting content hither and yon. Today, for the handful of blogs (approximately 25) that I absolutely, positively do not want to miss, I make certain I see their content not by monitoring them on Twitter, but by subscribing to the blog via email. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the demise of Google Reader and how it’s overblown. Back From Australia. You’ve been warned. How about you? Via email.
SOCIALNOMICS | TUESDAY, JANUARY 17, 2012
[Twitter] The Social Strategist: Social Marketing Discussion with Chris Barger
Follow Statler and Waldorf on Twitter? Companies can miss the ball because they’re distracted by a drive to acquire a set number of Facebook fans or Twitter followers. You have to allow some of that individuality to shine through; we always had the photos of every individual who posted on Twitter for GM alongside the GM’s Twitter page, and used our initials whenever possible (ended a tweet with “^CB”, for example) to let people know which individual was responding to them. What company most impressed you with their social marketing in 2011?
CREATIVE RAMBLINGS | THURSDAY, APRIL 11, 2013
[Twitter] Announcing my new blog: Social Media Slant!
If you follow me on Facebook, Twitter, or Google+, you may have noticed that I have been posting content from several different blogs. After launching Social Media 4 Good last year, I quickly realized that I wanted to do even more with social media. So, I decided to run a few tests to see if [.]. News announcement
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 24, 2013
[Twitter] How to Create Living Content to Boost Brand Reputation and Visibility
You can connect with her on Twitter , Google Plus , or at the Clipsi Blog. Image via BigStockPhoto.com. Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. We create it, distribute it, and rarely touch it again.
KIKOLANI | WEDNESDAY, OCTOBER 31, 2012
[Twitter] 17 Questions You Must Ask Before You Ditch Your Blog
Have you got buttons to share your posts on popular social networks such as Twitter, Facebook, Google+ and Pinterest? Check the stats for Kikolani: Twitter – 32K followers. Be sure to follow Kristi on Twitter , Facebook , and Google+. This is a guest post by Marya Jan of Writing Happiness. Are you just about had it with blogging? Are you this close to giving up? Wait – take a deep breath. Before you do anything drastic like deleting everything for good, answer this question for me. Do you enjoy blogging? No, seriously. Again, take a deep breath. And let the fun begin!
VIPER CHILL | WEDNESDAY, OCTOBER 13, 2010
[Twitter] You Asked, I Replied – ViperChill Answers #1
Is it worthwhile to promote your twitter profile early on (does it create good social proof to have thousands of followers?) have artificially inflated quite a few Twitter accounts and to be totally honest, it’s just not worth it. You guys sure do know how to ask tough questions. 4,000+ words later and I’ve hopefully answered all of the ones which will help as many people as possible. How did you come up with the name ViperChill? from James ). still really like it. Though I love the logo here far more. Which three books have been essential to your success? from Parka).
KIKOLANI | FRIDAY, SEPTEMBER 6, 2013
[Twitter] Fetching Friday – 20 Marketing Links
17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) – Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blog Post Promotion is LIVE! Be sure to register now and start promoting your content effectively today! The Resources Mashup. Blogging / Content. Well, now you can, in a way that’s easier than you may think! Finally!
THE WAY OF THE WEB | WEDNESDAY, AUGUST 10, 2011
[Twitter] We live in strange times…
My personal situation is changing radically, I’ve had some unfortunate news about some family members, and it’s been hard to collect my thoughts on anything not immediately related to my work whilst mainstream media, Twitter and Facebook have been constantly churning with updates, responses and reactions to the civil unrest. It’s been a strange couple of weeks, both personally and given the events occurring across the country. Strange, and interesting times indeed. Digital Culture
THE WAY OF THE WEB | SATURDAY, DECEMBER 5, 2009
[Twitter] One week, two new services…
And also looking at initial traffic, Facebook page support and Twitter messages for both stations. If you want to be supportive: Absolute 80s on Facebook Absolute 80s on Twitter dabbl on Facebook dabbl on Twitter Oh, and if you want to listen to both stations while you’re out of the house, they’ve joined Absolute Radio and Absolute Classic Rock in the freshly-updated Absolute Radio iAmp for the iPhone and for Android Phones, available on iTunes and in the Android Marketplace now. Web Strategy Wikinomics Rankings ← Hi Newspapers – can I join the party?
JACOB MORGAN | WEDNESDAY, JANUARY 6, 2010
[Twitter] Should Social CRM be Automated?
The image is from PeopleBrowsr and shows a type of social CRM automation on Twitter. One of the things I talked about a while ago was the notion that we are eventually going to get to more companies/brands on twitter (and other social networks) then actual users. Let’s say that we get most of the airlines on twitter to engage in the conversation. They are going to get bombarded with twitter messages from various airlines stating why the user should fly on their airline. Today I want to address the topic of automation. Take a good look at the image below.
BRASS TACK THINKING | TUESDAY, JULY 27, 2010
[Twitter] The Restless Novice
Though as many folks pointed out when we discussed this on a bit Twitter, basics are relative. After a slow start, I'm now close to 500 followers on Twitter. But because sites like Facebook and Twitter are so focused on numbers — number of fans, number of followers, it's easy to doubt your beginner status. You're in a sense looked down on, if you want to teach some of the “basics but haven't been on Twitter since it started, so you're a beginner. We’re uncomfortable being called beginners. Swim floaties. Step stools. Arrogance?
DIGITAL VOICES | SATURDAY, NOVEMBER 6, 2010
[Twitter] Why is social media so difficult for B2B?
of facebook or twitter followers). The use of Social Media in the consumer space is widely written about. Success in the B2C space frequently garners good media attention. It has been difficult to crack the puzzle of social media in the B2B space though. Most B2B firms who have engaged in Social Media do not typically see immediate impact from their investments whether it be in terms of generating leads or increasing their market reach. Not It is not difficult to fathom the reason behind the lack of success. As a result, sales and suppport cycles are typically quite long. Stay posted!
BILL HARTZER | THURSDAY, JULY 22, 2010
[Twitter] Search Engine Marketing Job Opening: Search Project Manager
Twitter: [link]. ICONSTAFF has openings for a Search Project Manager. The Search Project Manager develops and manages search optimization plans to ensure each campaign is meeting their client-established milestones and goals. They will work closely with the Director of Project Management, AD’s, SEO Strategists and agency partners to create these plans, while developing and managing client relationships and day-to-day operations. Client interaction. – Manage day-to-day operational aspects of account and client interactions. – Strong attention to detail. ICONSTAFF.
CONVINCE & CONVERT | FRIDAY, AUGUST 23, 2013
[Twitter] How to Cut Out Advertising in Favor of Inbound Marketing
At first he didn’t understand Twitter when he joined, but after he got a smartphone he became increasingly involved with various social media platforms. ” That means meeting up with Twitter friends and becoming friends in the real world, too. Dan Moyle, Amerifirst @danmoyle. Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Please Support Our Sponsors. Listen Now .
ACIDLABS | SATURDAY, AUGUST 29, 2009
[Twitter] Who are the people in your neighborhood — redux
Contact acidlabs By emailing email@example.com By calling +61 2 61003002 (Australia) +1 415 2873371 (US) +44 20 81338502 (UK) Online on LinkedIn on Facebook on Twitter as @acidlabs for announcements Stephen Collins is on LinkedIn on Facebook on Twitter as @trib Speaking events Where and When Published Original content is for non-commercial use under Creative Commons except where otherwise noted. Home Work How acidlabs works Meet Workshops Speaking Past speaking For conference and meeting planners Press Clients Tumble Subscribe acidlabs Conversation. Collaboration. Community.
SMTHREE | WEDNESDAY, DECEMBER 15, 2010
[Twitter] A Super Social Media contest
This is how you get the details to the contest. 2) Next, you have to apply via your Twitter account in order to be selected as a possible contestant. I was reading USA Today on Monday (yes, I still get newsprint on my fingers) when I saw the headline: Super Bowl ads play to social media. It appeared that both Mercedes-Benz and Audi are giving away A BRAND NEW CAR! spent years in radio and not a day went by that I wasn’t trying to create a promotion for a client or to attract and engage listeners on our own behalf. So, the chance to win a new Benz or Audi certainly got my attention.
SMTHREE | TUESDAY, NOVEMBER 23, 2010
[Twitter] Social media: Is Groupon a good deal for you?
Just like you need to consider where Twitter and Facebook fit into your marketing plans – before you launch – make sure you know what you are hoping to accomplish before you partner with Groupon. Social media coupons are becoming big business. Groupon’s trend setting has led to the inevitable copy cats. Living Social, Yelp and Facebook Places are all trying to tap in to this revenue stream. The question is – does it work? There is no question social coupon sites work for the consumer. A 50% discount on goods or services will always attract a crowd. Your thoughts?
SOSHABLE | SATURDAY, OCTOBER 29, 2011
[Twitter] Stop Focusing on your Facebook PAGE
Twitter, YouTube, Tumblr, even Google+ have a role in the social media strategy for most businesses, but Facebook covers most of the needs simply because it’s where most of the people spend most of their social media time. This is a dangerous topic and I’m heading down a steep slope on this one as people may misunderstand, but it’s important to get it out anyway. Your Facebook page is important to you business, but it should only account for a small portion of your social media marketing day. Period. The challenge is no longer with convincing business to use Facebook.
T2 SOCIAL | THURSDAY, NOVEMBER 7, 2013
[Twitter] 5 Tips for Brands on Instagram
Tell us in the comments below or on Twitter ! Brands on Instagram are still relatively young, but there is still a lot marketers can learn from their successes and failures. Instagram is about to roll out their sponsored ad feature, and based on the comments from Instagram users, it would also appear as though the world is about to end. Like every social network that burst onto the scene, Instagram needs to find a way to make money, and by charging brands on Instagram a fee for posting their images on users’ accounts, they might have found it. Quality is Better than Quantity.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 19, 2011
[Twitter] Should You Answer Survey Questions On Facebook?
Business people like to criticize social media websites like Facebook and Twitter for being time killers. You get sucked into some game like Farmville or Cityville and the next thing you know you’ve spent an entire afternoon killing time. Who’s fault is that? It cerainly isn’t the game maker’s fault nor is it the fault of the game. You have to discipline yourself to control your time. Isn’t that what business is all about? That said, it’s OK to let yourself have a little fun. But you can also consider that down time to be a part of your business time.
DANNY BROWN | FRIDAY, JUNE 11, 2010
[Twitter] Fear Is A Stumbling Block - Danny Brown
It doesn’t matter if it’s Google, Twitter, a Facebook group, a LinkedIn forum, online community, online encyclopedia or whatever. This post was mentioned on Twitter by Danny Brown, Jim Connolly. This post was mentioned on Twitter by. Back to Business and Thank You Response to Barbara Talismans Misinformed 12for12k Post Is Twitter Killing Blog Comments? Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Fear Is A Stumbling Block June 11, 2010 21 voices share yours! That’s common sense.
THE BLAKERY | THURSDAY, SEPTEMBER 16, 2010
[Twitter] The Social Network: “Good Artists Borrow. Great Artists Steal.”
For one a mini war in the blogosphere and on Twitter. Last night I saw the Facebook film about Mark Zuckerberg “The Social Network based on Ben Mezrich ‘s 2009 nonfiction book The Accidental Billionaires. Fact or fiction, the film paints a very human portrait of seemingly insensitive Mark Zuckerberg. The film could have easily had a different name such as “Good Artists Borrow. Great Artists Steal, Misunderstood “ or even the old quote “Heavy is the head that wears the crown.. The film was written by Aaron Sorkin. It truly is addicting.
SOCIALNOMICS | THURSDAY, SEPTEMBER 19, 2013
[Twitter] How to Use Social Media to Land Your Next Job
Social media has exploded over the last few years, and more professional companies than ever are turning to websites like Facebook and Twitter to reach out to customers and connect with people. You can take advantage of this new trend in the hunt for your next job. There are many ways you can use social media to aid your search. Make Yourself a Virtual Resume. Companies are going to want to know about your work history and qualifications before they hire you. Social media can help you show them what you can do before you even have an interview. Advertise Yourself to Potential Employers.
ENGAGING BRAND | MONDAY, OCTOBER 22, 2012
[Twitter] Podcast 406 - Generating Leads Through Email Marketing
love to hear your thoughts so email me, firstname.lastname@example.org , join me on twitter or join me on to discuss it on Google+. The latest show of the free The Engaging Brand podcast covering social media , business ideas and brand marketing tips is here and ready to listen to. John Wall of one of my favourite podcasts - Marketing Over Coffee - joins me Anna Farmery to talk about how to generate leads through email and even more Marketing Confessions. The concept of Marketing Confessions - and how email marketing is often about trial and error. Segmenting customers.
SOSHABLE | SUNDAY, JUNE 5, 2011
[Twitter] Should Companies Situate ALL of Their Marketing Around the iPad?
Facebook and Twitter have known it for a while. I didn’t get an original iPad. Despite all of the hype and a general desire to possess the latest and greatest in tech, I held off thinking that they would eventually put a camera on it. I did, of course, buy the iPad 2. The more I play around with it, the more I realize that every ounce of online marketing should be positioned around it and other tablets. know it’s crazy, but hear me out. Rip on me after you’ve at least scanned the article. It’ll be short. This means that you need to: Avoid Flash. It is the plague.
T2 SOCIAL | FRIDAY, FEBRUARY 21, 2014
[Twitter] 7 Ways to Turn a Boring White Paper Into Great Content
Tell us in the comments below or on Twitter ! A corporate white paper can be turned into a ton of great, highly engaging content for your social audience. Share your latest, lengthiest white paper on social media, and you’ll be lucky if it gets any clicks. If it does, you’ll be lucky if people stick around to read it. The fact is simply that people are not all that interested in sifting through page after page of boring facts and figures. The irony is that they are, all the while, very interested in all of those facts and figures. Infographics. People love infogrpahics.
LOUIS GRAY | THURSDAY, DECEMBER 2, 2010
[Twitter] OneTrueFan Reaches Second Base With New Site & Badges
OneTrueFan's latest Web revamp now clearly displays site leaderboards and activity streams for specific domains (Examples: Twitter and Google ). My favorite and most useful browser extension in the world is OneTrueFan. The site just revamped with a major refresh of its offering, helping to quickly surface user statistics, history, fanned sites, and like many services, earned badges. OneTrueFan's data on my Web browsing history is exhaustive. And as my own statistics are increasing, so to is the data on the sites themselves. And I've gotten to Second Base with 89 separate domains.
SOCIALNOMICS | FRIDAY, MARCH 20, 2015
[Twitter] How to Successfully Integrate Direct and Digital Marketing
So many times we’re left wondering how to promote our facebook, twitter, google +, etc pages. The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge. The primary reason for this negligent behavior is not arrogance but rather misunderstanding. Here are 4 tips that we came up with to show how the integration of direct and digital marketing can help boost sales, conversion rates, and overall success. 1.) Drop Personalized URLS into Your Direct Mail. Integrate “Push” and “Pull” Marketing. They’re FREE!
IMAGINE YOUR REALITY | TUESDAY, JUNE 8, 2010
[Twitter] Are you educating yourself?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you educating yourself? Posted June 8th, 2010 by admin and filed in business Tags: business , Education , learning , reading View Comments I’m a firm believer that you never stop learning and that if you think you have nothing to learn, you’re pretty much stagnating. This is true for life and for business as well. As a business owner, one of the values I stress for myself and my clients is education. read between 5 to 6 books at a time. Why 5 to 6 books?
IMAGINE YOUR REALITY | WEDNESDAY, JUNE 9, 2010
[Twitter] Are you taking care of yourself?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you taking care of yourself? Posted June 9th, 2010 by admin and filed in business Tags: taking care of yourself , work-life balance , workaholicism View Comments Running a business can be hard. It’s demanding work because you aren’t really just working 40 hours a week. Usually you’re working a lot more, because you need to. But in all of that, it’s also important to take care of yourself. There are many styles of meditation out there.
IMAGINE YOUR REALITY | MONDAY, JULY 12, 2010
[Twitter] Why resting on your laurels doesn't work
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Why resting on your laurels doesn’t work Posted July 12th, 2010 by admin and filed in Business reputation , business View Comments The other day, I got an email from a person I’d done business with, offering up a date when he was going to be doing a conference. really admire the fact that he doesn’t rest on his laurels. Business doesn’t stay the same and neither can you. Imagine Your Reality. All Rights Reserved.
IMAGINE YOUR REALITY | MONDAY, JULY 26, 2010
[Twitter] Are you advertising too much?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you advertising too much? Posted July 26th, 2010 by admin and filed in Business reputation , Social Media , business , social media behavior Tags: over advertising , Social Media , social media behavior , Taylor Ellwood View Comments I clicked on a link to an article on a website, and quickly found myself irritated when I realized that in each article the person wrote there was a link to the book he’d written. Imagine Your Reality. All Rights Reserved.
IMAGINE YOUR REALITY | THURSDAY, AUGUST 12, 2010
[Twitter] Relationships first, bottom line second
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Relationships first, bottom line second Posted August 12th, 2010 by admin and filed in Relationships , Social Media , social influence Tags: bottom line , customer service , return on investment , Return on Relationships , Social Media , Taylor Ellwood View Comments I was recently told by a new client that the reason she chose to do business with me is because I made the time to follow-up and didn’t brush her off when she had questions. Imagine Your Reality.
IMAGINE YOUR REALITY | THURSDAY, AUGUST 26, 2010
[Twitter] Are you monitoring what people are saying?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Are you monitoring what people are saying? Posted August 26th, 2010 by admin and filed in Business reputation , business Tags: Business reputation , social media monitoring , Taylor Ellwood View Comments Christopher Koch brought up a point recently about lessons companies can learn from people such as Steven Slater and Mark Hurd. That point is that people are making it easier and easier to find out what they have to say and what they are doing all the time.
IMAGINE YOUR REALITY | THURSDAY, SEPTEMBER 2, 2010
[Twitter] Giving up what doesn't work in your marketing
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Giving up what doesn’t work in your marketing Posted September 2nd, 2010 by admin and filed in book review , business Tags: business , How to be a fierce competitor , marketing View Comments One of the key realizations I’ve had about marketing is that it’s very important to track what works and doesn’t work with your marketing. like the use of stories, but I also like the author’s bluntness. And trying new things of course.
IMAGINE YOUR REALITY | WEDNESDAY, SEPTEMBER 15, 2010
[Twitter] Four tips for social media policies
Businesses need to also consider employee participation on social media when developing policies in order to make sure that employees are on the same page as the business. The following tips are useful ones to keep in mind as a business develops its social media plan. 1: Develop an escalation policy for dealing with negative comments. Businesses will inevitably get a negative comment or complaint from a disgruntled customer. However there are also situations where a company will deal with negative comments that go far beyond the complaint a customer might have. Along with this practice is: 2.
IMAGINE YOUR REALITY | WEDNESDAY, SEPTEMBER 15, 2010
[Twitter] My Speaking Plans for 2011
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes My Speaking Plans for 2011 Posted September 15th, 2010 by admin and filed in business Tags: professional speaking , social media coach , Taylor Ellwood View Comments This year (2010) I became a professional speaker. I’ve mostly spoken at events in Oregon with audiences that range from wedding professionals to government employees, all about social media and how it applies to different industries. would like to be doing up to four paid speaking engagements a month.
IMAGINE YOUR REALITY | WEDNESDAY, SEPTEMBER 22, 2010
[Twitter] Social media strategy and activities
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Social media strategy and activities Posted September 22nd, 2010 by admin and filed in Social Media , business , social media behavior Tags: social media coach , Social media customer service , social media marketing , social media strategy , Taylor Ellwood , Time management View Comments In my previous post about social media and time, I discussed why it was important to set time aside each day for social media. Let’s take Linkedin as an example.
IMAGINE YOUR REALITY | MONDAY, SEPTEMBER 27, 2010
[Twitter] The value of testimonial videos
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of testimonial videos Posted September 27th, 2010 by admin and filed in Social Media , marketing , video Tags: Social Media , Taylor Ellwood , video testimonial View Comments If you click on the video below, you’ll see a testimonial from one of my clients, a delightful kitchen and bath remodeler named Diane Plesset. And now video is something people can do much more easily especially with the variety of cameras that are available. Imagine Your Reality.
IMAGINE YOUR REALITY | MONDAY, OCTOBER 11, 2010
[Twitter] The value of context in defining your business
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes The value of context in defining your business Posted October 11th, 2010 by admin and filed in business Tags: business , context , flow charts , Taylor Ellwood View Comments Your business is defined by the context of the services and products you provide and the audience you serve. What they have is a hobby. Your clientele is part of the context that defines your business, but the other part is the services or products you provide that meet the needs of your clients.
IMAGINE YOUR REALITY | TUESDAY, OCTOBER 12, 2010
[Twitter] Is your business your passion?
Imagine Your Reality Business and Social Media Coach Blog Home About Taylor Ellwood Services Social Media and Business Classes Is your business your passion? Posted October 12th, 2010 by admin and filed in business Tags: is my business my passion? Social Media , Taylor Ellwood View Comments I’ve been thinking about this question a lot lately as I look at what I’m doing with my business and ask myself if what I’m doing is really what I want to continue doing. Is this because they are somehow not empowered to pursue their passion or is it something else? Imagine Your Reality.
DANNY BROWN | TUESDAY, DECEMBER 21, 2010
[Twitter] Return on Investments
It could be they’re conversing with you on Twitter. I was speaking to a friend recently, and we got to chatting about charities and how supporters are almost like investors along the lines of venture capitalists, or stocks and shares guys. Yet these supporters are much more than a standard investor – as well as donations, they invest time, resources, energy and much more into the charity they believe in. Basically, if you’re a charity, they invest in YOU. But this doesn’t need to be landlocked into charities. It could be they’re reading and commenting on your blog. So here’s a request.
BRASS TACK THINKING | MONDAY, JULY 5, 2010
[Twitter] Learn to Fall…Off Your High Horse
Your post, and your sentiments, are more indicative of our overall state of behavior and inter-personal interactions than mere blog comments or @replies on Twitter, would indicate, I fear. Coming to twitter, on the other hand, I think there is a lot of things you just learn along the way and you have to be open to learn it. I “really joined twitter only in May and I became addicted really quickly and I too tend to state my opinion or sometimes tweet what could be considered an obsolete thought. love the freedom to express and share my viewpoint as much as anyone.
NET-SAVVY EXECUTIVE | TUESDAY, JANUARY 3, 2012
[Twitter] Revisiting 2011
Twitter Best in Events and Emergencies Emergency management pros started paying serious attention to social media in 2011—tsunamis, tornadoes, and popular uprisings command attention, after all. When I started looking at the year's most-read posts a couple of years ago, I noticed that the list always includes a lot of older posts. So, I started a new post last year: a list of the past year's posts that didn't make the 2011 Top 10 , but that I think are worth another look. Do you "like" your "friends" on Facebook, or are those just arbitrary labels for something else? Blogging