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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

250+ million Americans carry mobile phones—over 80% of the nation’s population (Source: CTIA Wireless Association). Four out of five teens carry a wireless device; the majority (57%) view their cell phone as the key to their social life (Source: CTIA survey, Teenagers: A Generation Unplugged). What a year was 2011 for social media and marketing! Offline and online.  Be real.

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Are you surprised that social media websites ranked so low among the industries surveyed? Wireless Telephone Service 77. Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2

Four Mobile Marketing Growth Areas

Spin Sucks

To complicate matters a little bit, the FCC recent decision on net neutrality affects how we may or may not, as consumers, be protected from the wireless companies on our phones. And, as business leaders, we may have to consider jumping in bed with the wireless companies in order to get our content out (and not blocked). We love you, but oy! And apps? Forget about it! Mobile Blogging.

Tracking, Personalization And Screams Of Privacy

Twist Image

According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. The wireless routers can detect unique Media Access Control (MAC) codes from smart phones and then collect non-invasive data about customers in real-time. 30.1% of smartphone owners say they most often research products on their phones when away from home, the survey finds. compare prices among retailers, the survey says. Some privacy advocates might argue that this is a matter of simple semantics. apple.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Mobile & Wireless. Wireless Networking. Mobile & Wireless. Wireless Networking. Wireless Trends & Technologies. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise.

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest?

GPS 19

Web 2.0, Secondary Orality, and the Gutenberg Parenthesis

Buzz Marketing for Technology

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. CalTech Implements Wireless Network Funded by Anonymous Gift. Networking/Wireless. campuses, with faculty and students demanding cost-effective wireless solutions for teaching and learning. Web 2.0,

When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation

Blue Focus Marketing

In AT&T’s recent study on disaster planning , Chris Costello, assistant vice president, Offer Management, Cloud Services , observed that the executives who took part in the survey appear to be taking the initiative in building comprehensive continuity plans. “This is a test of the Emergency Broadcast System.” THE POWER OF NOW. Mobile Security. Investing in disaster preparedness.

When a Hurricane Meets Social Media: The Rise and Fall of Brand Reputation

Blue Focus Marketing

In AT&T’s recent study on disaster planning , Chris Costello, assistant vice president, Offer Management, Cloud Services , observed that the executives who took part in the survey appear to be taking the initiative in building comprehensive continuity plans.  “This is a test of the Emergency Broadcast System.” THE POWER OF NOW. Mobile Security. Investing in disaster preparedness.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. 59% of Americans connect to the Internet wirelessly (this includes laptops). Adam T.

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

An Internet Search is the New First Impression

Idaconcpts

Locals call it the “coconut wireless” The Internet has boosted this “coconut wireless” to the extreme. In 2009, CareerBuilder.com published the results of a survey:  47% of human resource professionals in the USA use Google to search for the names of their job applicants. The New First Impression. Hiring somebody? Looked for their name online. Takeaway.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

No one was wirelessly connected. 59% connect wirelessly. The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market. The world is changing, how people consume media is changing – by the day. We’re fighting for the attention of every reader.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Class 39

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Gigya has conducted a survey with a third party to find out  The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

List of Social Media Management Systems (SMMS)

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ mattgalloway Wow thanks, I really appreciate that. really love what I do, I hope it shows. You’ll find iterations for both brands and agencies. Hootsuite Integrates Facebook and LinkedIn accounts.

What the Future Holds for B2B Social Media Marketing

mashable.com

BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! View More » Tech Hands-on With Logitechs Wireless Sol. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Learn more.

B2B 41

Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

gov20 , internet , offline , online , opengov , pew , research , social media , survey , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social data is overwhelming. More customers, buyers, and consumers are creating content everywhere they go. Social Analytics Intelligent. Not here, yet.

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

However, B2C marketers are more engaged in every other type of social media tracked by the survey. About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter @ spicedawg56 It is! Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? This way, you’re not randomly choosing tactics without first having a goal in mind. Learn which bloggers might care about your customer.

The End Of The Dial Tone

Twist Image

According to the Chicago Tribune article , "In the Midwest, the number of wireless-only homes increased more than 4 percentage points to 43.7 Meanwhile, a survey this week says that 47 percent of U.S. Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands are doing in terms of truly connecting with them at the mobile level, it will be a disappointing conversation as well. The true omnichannel. Not so.

Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Wireless & Telecom. Learning Benchmark Survey: The Future of Learning SkillSoft. Mans own cells killing his skin cancer +14 votes Wirelessly networking cows +8 votes Secrets of a fresh beer +7 votes Supercomputer performs prostate surgery +6 votes Ghostly ring found circling dead star +6 votes New fingerprint detection technology +5 votes A 30-picowatt processor for sensors +4 votes The first optical pacemaker +3 votes. ManageMobile - Wireless Communications. On TV.com: Blonde and beautiful HEIDI MONTAG. BNET Business Network: BNET. TechRepublic. ZDNet. ZDNet.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Mobile & Wireless. And those are the factors Marco Torres takes pride in as he surveys his classroom. "My students just had a film festival last week that over 500 community folks attended. SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. Digital Media in the Classroom. School CIO. Subscribe. Latest eBook. Digital Media in the Classroom.

Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

She says running her "wireless ministry" by cellphone is more discreet and efficient than using email. billion a year earlier and 253 million in December 2001, according to CTIA-The Wireless Association. Verizon Wireless reports that its subscribers sent more than 10 billion text messages in 2004 -- more than three times the number in 2003. In Britain, depending on calling plans, customers of wireless operator Orange may pay as much as 63 cents a minute to call customers of other U.K. wireless carriers, now offers unlimited text messaging for $10 a month.

Hoping We Act More Cellularly Responsible

Ari Herzog

It was manufactured by Nokia, powered by Verizon Wireless, and, in 2000, was my new best friend. We are going to see companies of all industries, sizes, and missions build mobile applications, deliver content across the mobile web, and conduct mobile surveys. The April 26, 2004 issue of New York magazine contains an article about our emotional attachment to mobile devices. Reading it, I chuckled and wondered why we haven’t changed our behaviors. God forbid I arrive five or ten minutes late for our scheduled appointment without that cellular notification. How dare we.

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

Whats On Computers Is Easier To Find, Study Shows (Sep. 1, 2004) — Participants in a survey from the University of Washington's Information School reported that they were much more likely to misfile and lose track of paper information than information stored on. > read more. Security at Your Fingertips. A new pocket device reads fingerprints and validates them by wireless access to a computer. Science News. Share Blog Cite. Print Email Bookmark. ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files. See also: Health & Medicine. Encryption.

Designing Choreographies for the New Economy of Attention

www.digitalhumanities.org

Alternatively, advocates for the advancing media have celebrated the educational, even liberatory, possibilities of game-based strategies for student learning, laptops and wireless networks that provide universal access to information, and social networking environments that provide students (and faculty) with ubiquitous access to the network and to one another. In 2007, two thirds of U.S.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. wireless. View This Webcast » The CIOs Guide to Wireless in the Enterprise. This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. But IT departments are hard-pressed to protect mobile data and to manage security software, wireless clients and regulatory compliance for mobile workers.

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. I say of course they don’t, they are so busy trying to protect their dwindling space they can’t get in front of the tidal wave to see what is on the horizon. chrisbrogan.com. About. Speaking.

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