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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257
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More Branded Social Media Content We Love: Sept 2023

Ignite Social Media

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. itstarachristina.

UGC 92
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152
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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?