Mindjumpers

SEPTEMBER 17, 2010

She has previously worked at Media at Inter IKEA Systems in Sweden. Her main focus is personal branding in social media. Some companies find themselves overwhelmed with this so called social media and as it tends to grow so does also the confusion. Social media policy. As I see it. Do and do not.

Policies 203

Policies Strategy Education Disqus 203

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. For me the key to build a successful brand through customers, in both traditional as well as social media is as follows: Identify?

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

JULY 18, 2012

Social media is ultimately about establishing relationships. Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

NOVEMBER 16, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Growing up as an awkward teenager I did not exactly dream about working with social media. The High Level Strategy.

Strategy 239

Strategy Nielsen Loyalty Cost 239

Mindjumpers

MAY 3, 2013

Everything is closer and goes faster in the world of social media. Community Management Content Marketing EdgeRank Facebook Guidelines Social Media Social Media Strategy Tips content how to Issue management social media crisis management' How To Create Relevant Content.

Issues 196

Issues Social Media How To Guidelines 196

Mindjumpers

JANUARY 17, 2012

Tweet Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? But 5 years from now, the question is what does social media bring to the table? Social Media and PR.

Social Media 199

Social Media Survey Team Company 199

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. Incorrect Assumption: Social Media is Cheap. Social media is not cheap. It is an ignorant, but growing, assumption that social media is cheap.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. All because of the power of social media and the right campaign audience targeting.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

MARCH 23, 2012

Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. When you follow these ideas, you can keep your social network active. In return, your influence will grow steadily.

SEO 258

SEO Google Strategy Adwords 258

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Their presence is monitored all day.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JULY 12, 2012

Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. The State of Social Media in Norway. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

JANUARY 4, 2012

The quote fits perfectly with the topic of this post as well- what is the objective of using social media for your business! Through the last year I have been working my thoughts around a model, trying to illustrate the different high level business objectives of using social media. High Level Social Strategy Model.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. How Social Media Strengthens Companies [infographic].

Social Media 268

Social Media Reputation Content Company 268

Mindjumpers

NOVEMBER 15, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. A survey by US-based Digital Brand Expressions shows that a lot of companies integrate social media into their strategy unprepared and without a clear plan.

Social Media 235

Social Media Marketing Survey Forums 235

Mindjumpers

MARCH 24, 2011

Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. How Social Media Strengthens Companies [infographic].

Social Media 265

Social Media Reputation Content Company 265

Mindjumpers

JULY 14, 2011

Tweet When taking the first step and starting out with social media, there are some basic things worth considering for creating the right foundation for your presence. Here, the different social media format options come into the picture, which are some of the first elements to take hold of during your social media planning.

Platform 267

Platform Social Media How To Overview 267

Mindjumpers

AUGUST 17, 2010

I will look futher into that… Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

MARCH 11, 2011

Tweet Some of you are probably thinking that your brand is lacking impact in social media? Well, if you don’t think that you yet have gained the brand impact in social media that you reached for, there are some steps to go through to reconsider the process. Establish the values of your social media presence.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers.

Policies 218

Policies Social Media Guidelines Foursquare 218

Mindjumpers

JANUARY 5, 2011

Taken into consideration how much social media have affected the way we do business, the same is of course valid within these disciplines as well. When starting to think of practicing marketing & PR through social media, there are some specific elements that are worth taking into consideration.

Social Media 226

Social Media Marketing Policies Technorati 226

Mindjumpers

NOVEMBER 26, 2010

Last year Marabou did a really successful social media campaign for the Aladdin box around Christmas. That’s the beauty of social media marketing. Social media enable sustainable relationships. When you do your social media strategies remember to put effort into the human aspects.

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

MAY 6, 2011

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!).

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

NOVEMBER 23, 2012

It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group. Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. Social media monitoring continues to be an important component of social strategy. Monitoring. Investment.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

AUGUST 29, 2011

Tweet An important part of your social media strategy is to start and manage your community. But in this post, I will attempt to list a few suggestions on how to start and build your social media community. The Role of Social Media in Lead Generation [presentation].

Communities 183

Communities Social Media Community building How To 183

Mindjumpers

NOVEMBER 30, 2011

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. A lot of people have been stating the importance of listening to conversations in social media. Present the insights to the relevant business units.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

NOVEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age&#. Word-of-mouth is not something new.

Social Media 216

Social Media Marketing Influencer Technorati 216

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

FEBRUARY 1, 2011

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. The strategy. Toyota’s long-time fan tracking study showed that NASCAR fans are heavily involved with social media. The challenge.

Social Media 224

Social Media Marketing Case Study Project 224

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The first one is called “ Four ways to take your Search Marketing to a new level with Social Media Monitoring ”.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100