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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone. There are ways to use even the most niche social networks to your advantage.

Marketing 151
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Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. First an anecdote, then the facts.

Mobile 135
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Are Your Customers Too Old for Social Media – Not a Chance!

Proactive Report

Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now leading the way in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

In fact, according to a recent study by Marketo , 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. If you’re trying to save time, get more done and see better results in social media, automation is a must. How does this work?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Mark Smiciklas presents his “infographic inspired list of 19 social media best practices&# in this entertaining and creative four-minute video. 30 Ways to Use Social Media for Business People by SEOptimise. 5 ways to use social media to build a crowd for your event by Socialbrite. Social Media Case Studies.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. Social media, search and apps all need integration.

comScore 156