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Are Your Customers Too Old for Social Media – Not a Chance!

Proactive Report

Baby Boomers are jumping on the social media bandwagon at a rapid rate. Previously viewed as laggards, those over 50 are now leading the way in social media adoption. In the last year, social networking among 50-plus Internet users nearly doubled — from 25 percent to 47 percent, according to a Pew study.

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5 Ways to Use Social Media Automation in Your Marketing Strategy

Rebekah Radice

Social media overload. As social media speeds along at a lightning pace, marketers feel the pressure to keep up. That’s where social media automation comes in. If you’re trying to save time, get more done and see better results in social media, automation is a must.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

After all—knowing that we need a website and a social media presence is old news. These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. Social media. Email list. You know this.

Marketing 151
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Is your business easy to find for local and mobile searchers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

Mobile 135
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. If you thought that 2010 was a big year for digital marketing, you were right. Let the mediums talk to each other and make friends with one another.

comScore 156