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Jon Loomer
FEBRUARY 4, 2024
We have more updates to Advantage+ Shopping campaigns. When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Now you can remove some placements in your Ad Account Settings that will apply to all Advantage+ Shopping Campaigns. Defaults were locked in. Here are some examples… 1.
Jon Loomer
FEBRUARY 25, 2024
Meta says that on average, Advantage+ Shopping Campaigns lead to a 17-percent better Cost Per Acquisition and a 32-percent increase in Return on Ad Spend. Advantage+ Shopping Campaigns don’t allow for any targeting inputs. If multiple cold targeting ad sets are so important, how can Advantage+ Shopping campaigns work with only one?
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Jon Loomer
OCTOBER 16, 2023
Ever since Meta launched Advantage+ Shopping , we’ve seen additional releases of enhancements every month or so. Let’s go… Advantage+ Shopping Optimization Default When you create an Advantage+ Shopping Campaign, the default performance goal is “Maximize number of conversions.” What do you think?
Jon Loomer
JULY 4, 2023
Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.
Jon Loomer
OCTOBER 8, 2023
We now have Advantage+ Shopping placement controls. When you create an Advantage+ Shopping campaign, you have no control over placements. You have to uncheck them to remove them account-wide for Advantage+ Shopping campaigns. The post Advantage+ Shopping Placement Controls appeared first on Jon Loomer Digital.
Jon Loomer
FEBRUARY 19, 2024
Meta recently made a curious update to Advantage+ Shopping campaigns. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? One sounded a lot like Advantage+ Shopping: We’re testing full campaign automation for lead generation campaigns, powered by Meta Advantage.
Jon Loomer
MAY 24, 2023
If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? Advantage+ Shopping combines them in one campaign.
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