Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MARCH 21, 2019

The benefit of social listening services for your clients. A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. For the most part, we’ve seen the medium to enterprise clients take an interest in social listening services.

Sentiment 95

Sentiment Research Influencer Analysis 95

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Sprout’s Post Performance and Profile Performance reports speed up the process, helping you pinpoint timing and engagement trends to inform your launch strategy. Let’s see this in action. Stay organized

Products 135

Products Social Media FAQ Sentiment 135

Talkwalker SM

APRIL 26, 2016

Social listening can also inform when a brand should join a conversation. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. (And And if you don’t have social media accounts for your business set up yet… what the heck are you waiting for?

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose?

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. If you use Sprout, you can find the best influencers for your campaign with Tagger’s social intelligence engine, Signals. What is an influencer analytics tool?

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ROI Analytics Influencer Campaign 105

Sprout Social

JANUARY 5, 2021

Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

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Strategy Content How To Trends 132

Keyhole.co

NOVEMBER 19, 2020

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? You can also analyze your performance on social media and measure your results against competitors. Best of all?

Tools 98

Tools Social Media Sentiment Price 98

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? What is the purpose of social listening?

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Oktopost

AUGUST 10, 2023

Some are more effective than others – and some really need to be executed as part of a more comprehensive marketing strategy in order to bear fruit. Social media marketing, however, carries a huge amount of weight on its own. Social media is a big world, but you can capture attention with the right lead-generation strategy.

Social Media 62

Social Media UGC B2B Sentiment 62

Hootsuite

JULY 17, 2023

Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. Pricing: Brandwatch offers three pricing plans.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

DECEMBER 1, 2020

There is only top notch data that you can use to improve your social media marketing strategy. Neil Patel, Engage Like The Pros: 27 Social Media Tools You Ought to Use. Sprout Social. Even though Pixlee is best known as a UGC and influencer platform, it also gives insightful hashtag analytics.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

AUGUST 28, 2019

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy.

Authentication 96

Authentication Brands How To Team 96

Sprout Social

MARCH 27, 2023

Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals. Edutainment” content—social posts that entertain and educate—is perfect for this journey stage.

Campaign 130

Campaign Social Media UGC Metrics 130

Pixlee

DECEMBER 30, 2020

I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee. SC: Start small.

Features 52

Features Brands Influencer Travel 52

Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. How we developed our TikTok strategy. We launched our strategy in July 2021. It was crickets.

HootSuite 84

HootSuite Trends UGC Authentication 84

Buffer Social

MAY 9, 2016

With that in mind, I began studying hundreds of Instagram accounts, researching ways to gain a massive following , chatting with social media managers from different industries, and running a few experiments of my own. What I continually found was one Instagram strategy that brands appeared to be using above all others.

Instagram 75

Instagram UGC Content Hashtag 75

Hootsuite

AUGUST 14, 2023

Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product. Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. The product is made with natural ingredients in small batches.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

MARCH 31, 2020

This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—.

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List Social Media HootSuite URL 145

Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. Anybody could use this strategy. million likes, 2.3

Campaign 52

Campaign Social Media Strategy Hashtag 52