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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. However, running a sweepstakes just for the sake of running one, isn’t always in a brand’s best interest, unless done properly. . How long do you want to run your sweepstakes?

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How to Run A/B Tests on Social Media

Ignite Social Media

Running A/B tests is one of the most effective ways of optimizing your social media presence. The benefits of social media optimization run deep. According to statistics, over 80% of consumers say they would buy from businesses they follow on social media. affect engagement.

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Your Step-by-Step Guide for Running a Social Media Audit

Social Media Strategies Summit

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. social media accounts , marketers must invest in the right platforms and create the right content to reach and engage the right audience. Running a social media audit puts your brand in the best position to succeed.

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Social Media SWOT Analysis: How to Run One + Tips for 2023

Hootsuite

A social media SWOT analysis takes a close look at the social media landscape for your niche. Keep reading to find out more about how to run a social media SWOT analysis and the tools that make it a breeze. #1 Start free 30-day trial What is a social media SWOT analysis? Clear data.

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

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6 Basic Steps to Running an Effective Social Media Audit

Social Media Today

It's worth giving your social media profiles a spring clean - here are some tips on how to run an effective social media audit.