Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Return on investment (ROI) is quite simple. Link building strategies “Social media monitoring tools can assist you in meeting two objectives of link building.&#

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

MAY 6, 2011

Long-term : what impact are we having on our customers sense of loyalty to our brand (compared to before we (brand) had a social presence/strategy etc). A social strategy should encompass and reflect brand values. Work out Your Social Strategy. This means: track, interact, adjust strategy and adapt.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

APRIL 12, 2016

While an insight-driven content strategy is key to delivering this, brands should also adapt stories and messages based on the emotional needs and behavior of their audience. Ultimately, these new newsfeed algorithms exist to generate more meaningful engagement, driving not just clicks, but conversations via comments, and shares.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

AUGUST 28, 2012

Significant ROIs were also reported by 15.4% If so many companies are able to capitalize on social media marketing, the question remains: Why is it such an effective business strategy? Roughly 94% of all businesses utilize at least one social media platform as a brand marketing strategy. of companies that use Facebook, 11.4%

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

MAY 24, 2011

There are plenty to choose from depending on your needs, strategy and budget. The ROI on these campaigns have to be measured differently, since they were made to achieve different returns. ROI can also be measured in therms of increase in number of qualified clicks. Do let me know your thoughts here ?

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

JUNE 16, 2011

Buddy Media , when listening to the founder Michael Laserow, it became clear that with the acquisition of Spinback, their new focus is on ROI within social commerce. ?After Buddy Media , when listening to the founder Michael Laserow, it became clear that with the acquisition of Spinback, their new focus is on ROI within social commerce.

UGC 215

UGC Foursquare Yahoo Energy 215

Mindjumpers

DECEMBER 18, 2012

Having observed a large number of cases on Sina Weibo, I found two reoccurring characteristics of content marketing strategy in regards to both platform and consumers: ”Heat” and ”Timing”. They are eager to gain the most attention quickly, generating immediate ROI. For most brands, Sina Weibo is the most important channel to consider.

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

AUGUST 11, 2010

And, finally, a carefully planned online campaign, won’t hurt your word of mouth marketing either but don’t make the mistakes many have… Similar Posts: Tips for Viral Marketing Success: Channels, Stories and People Value in Engagement, Content And Social Media Marketing: Respect And ROI Defining a Strategy To Use Content In B2B Marketing Tags: Conversionation (..)

Marketing 171

Marketing Module Forums Social Networking 171

Mindjumpers

SEPTEMBER 25, 2012

While 67% believe social marketing needs to be more rooted in data, less than 25% are leveraging social data to optimize their marketing strategies. Twitter (86%) and Facebook (86%) are still the most used platforms by businesses. 41% say that they lack tracking capabilities.

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

FEBRUARY 26, 2015

Localised and customised content is thus crucial in order to draw attention to your brand, and target your content to your audience’s interests and demographics will pay off in your return of investment (ROI). Check out the full infographic below for more interesting facts about content marketing, customised content and ROI.

Content 100

Content ROI Advertising Engagement 100

Mindjumpers

SEPTEMBER 29, 2011

Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. This is because if Facebook can generate revenues for entrepreneurs and small companies with limited resources, then it can definitely do wonders if the efforts are channelized in a right direction with proper strategy.

Company 198

Company Facebook Survey ROI 198

Mindjumpers

DECEMBER 7, 2011

Along with this, another strategy which has worked before is to arouse the curiosity of your target group. At the same time, the story should be surprising and arouse your target group’s curiosity by being funny, mysterious, teasing and not least, valuable for people. Want to find out more about viral content marketing.

Content 278

Content Marketing Campaign Cost 278