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9 social media trends to keep your eye on in 2012

Akamai Marketing

What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Social CRM: I predict in 2012, I think we’re going to see an increasing attempt to translate digital profiles back to a customer.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that. We have a lot of small business customers due to our price-point (note: as low as $9.99/month), What’s going to happen next?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

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Moving From Back Pats to Business, Social CRM Is For Real

Convince & Convert

Indeed, smart companies track social media’s impact on desirable behaviors such as lead generation, repeat website visits, and even corollation-derived ROI. But in almost every case, the evidence that social media “works” is based on aggregate, anonymous data. A Magnifying Glass for Social Media Behavior.

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Would You Try It With a Fox?

Convince & Convert

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. Will you embrace Twitter if I can show you ROI?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. You’ll be able to easier understand how these events drive social success using Swix.

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Favorite Social Media Management Tools for Small Business

Convince & Convert

Because it’s not designed specifically for social media management, its posting functionality isn’t great. Can be overwhelming for small businesses. 99/month for 4 users, unlimited websites, unlimited social media accounts, 1,000 keyword rankings, 50,000 managed links. Social CRM (currently in beta).