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Are Social Media Monitoring Tools Really Expensive?

agora pulse

When you are building your social media management toolkit, you need to make some hard decisions. With so many tools out there, you’ve got to chose between the must-have and the wouldn’t it be nice kind. So what about social media monitoring tools? Are social media monitoring tools expensive?

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Book Review: Engage!

Dave Fleet

The good folks over at Wiley sent me a review copy of his latest book, Engage! leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. is firmly targeted at people those who are new to using the tools for business. Developing a corporate social media approach.

Review 261
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Book Review: The Social Customer

Dave Fleet

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing. The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115
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2011 Q1 Review: SocialFish clients and work

SocialFish

Here’s a review of what we’ve been up to in the first quarter of 2011. STRATEGY WORK –We have clients who come to us at a stage where they understand the tools, they see the benefits, and they need help defining a social media strategy for their organization. Busy as usual! Strategy clients. THINK TANK.

Review 150
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Flowtown – an Interesting Social Marketing Tool

Mindjumpers

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. JB : Will these tools ever truly benefit the small business? RK : Measuring social media’s direct impact on sales.