Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. We’d love to hear about it!

Examples 92

Examples Campaign Discount Marketing 92

Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks. Run a Social Media Contest Through Emails.

Social Media 52

Social Media UGC ROI Newsletter 52

Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Twitter Google+ LinkedIn Five Signs the Future Belongs to User-Generated Content. Other industries should take note immediately. Customer feedback system and process sophistication.

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Content UGC Community building Hotels 253

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. They are most active on Twitter and Instagram. Brands like GoPro extensively use UGC to promote their product.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Keyhole.co

MAY 9, 2023

Collect user-generated (UGC) content: Encourage participants to create content relevant to the brand. This can build a library of UGC assets and accelerate your marketing efforts. Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.) for the contest promotion.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. YouTube has surpassed Facebook, Instagram and Twitter. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Pixlee

OCTOBER 15, 2020

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You should also look to use UGC across your social channels. Integrate Social Proof.

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UGC Brands Upcoming How To 60

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# These are the times that we live in.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Ignite Social Media

AUGUST 10, 2017

Prizes include: A trip to Maui (@hyattmaui) for you and your +1, a $5,000 gift card to the retail location where the winning pint was purchased, and Halo Top to sponsor a wish in partnership with The Make-A-Wish Foundation. In the end they were applauded on Twitter for standing up to her and for standing up for their fellow passengers.

Social Media 87

Social Media Airlines UGC Campaign 87

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 93

Retail Social Media UGC How To 93

Later

MAY 6, 2020

The brand reposts its TikTok videos to their Twitter profile, which has over 157,000 followers. So the retail brand partnered with TikTok’s biggest star, Charli D’Amelio , to create sponsored content that drove new eyes to their brand page. Tip #9 to Get Followers on TikTok: Repost TikTok as UGC. Take for example Aerie.

How To 86

How To UGC Hashtag Trends 86

Sprout Social

JULY 6, 2020

We’re constantly learning, so we’d love to hear more thoughts and ideas from you on Twitter. It’s hard for wineries to push through the systems to get to you, but if you ask for the wines, retailers will listen! Here are five of the ways we’ve approached this at Sprout. Recognize your brand’s role. Spread the word. Like the wine?

Social Media 144

Social Media Strategy Organization Education 144

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Here’s a fun fact, Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for selling your product as well. Hailley on Twitter. Brian on Twitter.

Instagram 75

Instagram Strategy Tips How To 75

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Take a Stance. All the cool kids are doing it! Best @Snapchat filter ever! Sell in a Consumer-Friendly Way.

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Content How To Tumblr UGC 60

Later

NOVEMBER 13, 2019

Instagram Aesthetic Trends #3: A Curated UGC Feed . Whether they use a branded hashtag like Airbnb or curating their whole feed from their community of influencers and ambassadors like Mejuri, UGC is here to stay! . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

OCTOBER 19, 2016

User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. They’re a great way to get your followers to engage and also get some UGC. Facebook, Instagram, Twitter or maybe Snapchat? Photo Contests. Wishpond.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

NOVEMBER 16, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools, and Twitter, YouTube and TikTok announced that they too were exploring social commerce for their platforms. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 137

Social Media UGC Analysis Conversation 137

Sprout Social

OCTOBER 13, 2021

The retail giant regularly partners with influencers and celebrities to showcase new product lines and seasonal favorites. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Aerie, the apparel retail giant, is one of them.

Buy 136

Buy Brands Apparel Content 136

Later

AUGUST 24, 2021

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality. But did you know that you can also make money on Twitter? Keep scrolling to discover some tried-and-tested money-making strategies: 7 Ways to Make Money on Twitter. Purchase Twitter Ads.

Twitter 74

Twitter How To Newsletter Fashion 74

Ignite Social Media

DECEMBER 12, 2017

Twitter: 140 seconds. If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC. Ensure appropriate usage rights to re-use content on additional channels. Videos should be kept short.

Social Media 241

Social Media Content UGC Influencer 241

Sprout Social

AUGUST 17, 2021

Tweetdeck is a community management platform specifically for Twitter. While you only get access to one platform with this tool, it’s the perfect solution if your business focuses heavily on Twitter. Another ideal use case for Tweetdeck is to manage Twitter chats smoothly.

Communities 120

Communities Engagement Tools Tweetdeck 120

Hootsuite

MARCH 2, 2023

The online clothing retailer, Dorothy Perkins, discovered this the hard way after deciding to use the hashtag #LoveDP. How to protect your brand on social media Brand safety may be one of the biggest challenges for brands online, largely due to the UGC nature of social media. But you have to do your research first. Campaign placements.

Social Media 99

Social Media Brands HootSuite Policies 99

Buffer Social

JULY 8, 2020

That’s what makes Buffer such a great tool—I’m able to manage our Facebook, Instagram, Twitter and LinkedIn all in one place. To help generate pre-launch interest, followers and UGC, we launched a friends & family program in the weeks before our official launch, and encouraged participants to share their Ultra Coffee experience with us.

Instagram 98

Instagram Social Media UGC Strategy 98

Sprout Social

JUNE 12, 2023

For example, let’s say a retail business sets a goal to reduce customer support response times. A message with the UGC tag, for instance, can quickly be surfaced when social content is needed for a marketing campaign, while feature request tags can be shared with the product team as research.

Strategy 129

Strategy How To Metrics Loyalty 129

Keyhole.co

JANUARY 22, 2024

For example, the art and craft retail chain—Michael’s, has vibrant visuals in their Instagram and Pinterest profiles. Amplify user-generated content (UGC). But before that, ensure your style guide has specific instructions about UGC collection and usage. You can also use Twitter cards as CTAs.

Social Media 52

Social Media Guidelines How To Hashtag 52

Ignite Social Media

NOVEMBER 2, 2017

On Twitter, they shared content that other people are likely to share, and retweeted content posted by fans of their page. On Instagram, boomerangs, UGC, and albums were all utilized. The best part about the content that Dunkin Donuts used, however, was how well it was tailored to the individual channel it was posted to. And honestly?

Social Media 94

Social Media UGC Retail Hashtag 94

Sprout Social

JANUARY 30, 2019

LinkedIn’s user base is well-educated, making it a hub for in-depth, industry-specific content that might be more complicated than what you see on Facebook or Twitter. Excluding major retailers like Amazon and Bath & Body Works, take a look at who’s popping up in your space both organically and via ads. See how that works?

Social Media 112

Social Media Strategy Marketing How To 112

Later

AUGUST 25, 2020

time of the whole year, especially if you work in retail or e-commerce. This groundbreaking new feature allows consumers to “try on” products digitally before buying them — opening up a world of opportunities for retailers. The winter holidays are the busiest (and most important!) And, it’s FREE! Sign up today, for free!

Campaign 89

Campaign Marketing How To Instagram 89

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win. Yes, really.

Campaign 125

Campaign Social Media UGC Metrics 125

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Some of the most popular holiday marketing social networks are Instagram, Pinterest, Twitter and TikTok. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. rocking around the christmas tree – ????.

How To 113

How To Marketing UGC Campaign 113

agora pulse

NOVEMBER 25, 2020

Example of UGC and SEO writing. Additionally, its business insights are so helpful for retailers. Your Twitter efforts will yield results even outside the platform. Sometimes, we forget that the big six (Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube) are not the only social media sites that matter for SEO.

SEO 190

SEO Social Media Reddit Hashtag 190

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Twitter Twitter is one of the first social networks businesses start with. As a result, one of Twitter’s main uses for marketers is curation.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40