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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Social Media Horror Story With A Happy Ending

Firebelly

We know retailers that monitor complaints for their competitors, then offering those customers immediate help. Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? This is a major issue for retailers who have thousands of locations. .

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. what shocks you?)

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Sharing Is Caring (And Selling)

Twist Image

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

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