Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Facebook statistics. since 2019). in 2019 , compared to 6% in 2018 (and 15% in 2016).

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Statistics Social Media Marketing YouTube 145

Social Media Strategies Summit

JUNE 7, 2019

For years, marketing experts have been discussing the importance of video in content marketing. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. So where is video headed in 2019?

Trends 147

Trends Video Hubspot Marketing 147

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 212

Engagement Content Survey Publishing 212

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

Ignite Social Media

DECEMBER 10, 2020

Not everyone in the marketing world understand the value and importance of community management and how it correlates with the consumer experience. Add to the stats above that social media marketers have been in crisis mode for the majority of 2020. The Importance of Community Management. Digital Information World ) 79% of the U.S.

Communities 176

Communities Social Media Tips B2B 176

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That’s huge, but for comparison, Facebook has nearly 2.5 contenupgrade].

Statistics 145

Statistics Marketing HootSuite Advertising 145

Pam Moore

MAY 27, 2019

As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 106

Data Brands Strategy Authentication 106

Pam Moore

MARCH 26, 2019

Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Here's the truth and reality that franchise organizations MUST embrace for success in 2019… digital and social media marketing is your friend. It's not going away. It's here to stay.

Organization 106

Organization Social Media Brands Training 106

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

FEBRUARY 5, 2019

Welcome to 2019, the year of digital and social noise. It's almost as if we can feel the pressure from the millions of marketers, brands and people trying to grab our attention. Simply login to Facebook on any given day and you can see the noise. Supporting Resources: 2019 Content Editorial Calendar Template.

Content 60

Content Marketing Template Templates 60

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

Content 104

Content Marketing Template Templates 104

Hootsuite

JANUARY 30, 2020

Here are the top three stats from the report: 321 million new people joined social media in 2019, which brought the total from 3.48 Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. Facebook still dominates. billion to 3.8

Social Media 145

Social Media HootSuite Report Advertising 145

Pam Moore

JANUARY 8, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

Content 112

Content Marketing Training Template 112

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Ignite Social Media

FEBRUARY 13, 2019

As marketers, it can be challenging to keep a finger on the pulse when that pulse is constantly changing pace. As your marketing team prepares to tackle the rest of this quarter, be on the lookout for social media 2019 trends that will continue to shape the social media marketing landscape this year.

Social Media 119

Social Media Marketing Trends Sentiment 119

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Get a Grip on Your Content Marketing with a Content Calendar .

Template 60

Template Templates Content Social Media 60

Pam Moore

JANUARY 28, 2019

Marketers and business owners are experiencing incredible pressure to find ways to break through the noise online to inspire and attract their ideal customers. Influencer marketing can be highly beneficial but requires knowledge and investment. It needs to be integrated with other digital and marketing programs.

Social Media 113

Social Media Marketing How To Template 113

Hootsuite

JANUARY 27, 2020

Congratulations to everyone on reaching a new decade, which means, of course, another set of updates to the Facebook algorithm. As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% A brief history of the Facebook algorithm.

HootSuite 145

HootSuite Facebook How To Groups 145

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. How to leverage hashtags to do market research. It’s about conversation. How do you use them?

Hashtag 108

Hashtag Social Media Training Template 108

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Inspire, connect, achieve.

Activities 97

Activities Brands Analysis Template 97

Hootsuite

OCTOBER 29, 2019

Facebook posts with photos get more likes and comments. The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources. But if your budget is tight, or you’re in need of a few extra tools, there are countless resources available.

Social Media 110

Social Media Engagement Tips Content 110

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Platforms used: Instagram, Facebook, Twitter.

Campaign 145

Campaign Social Media Travel Hashtag 145

agora pulse

JANUARY 22, 2019

So how about we shape up your social media for 2019? Social media management in 2019 is intense. As we head into 2019, take some time to think about what’s distracting you from completing key social media tasks and hitting your KPIs. Here’s how to power up your social media in 2019. Shape up your video marketing.

Social Media 102

Social Media Social Media Management Notification Exercises 102

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. Types of Facebook posts.

Facebook 145

Facebook How To Marketing HootSuite 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging. And half of the senior marketers we polled say they’re rethinking their content strategy to make the most of private channels.

Trends 145

Trends Social Media CPA Sports 145

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. Aflac exceeded 2019’s goal of $1.5

Brands 108

Brands Facebook Journal Issues 108

Hootsuite

DECEMBER 4, 2019

And there’s so many options to choose from: Stories (Facebook and Instagram). Live video (LinkedIn, Facebook, Instagram). In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest). A post shared by CoLab Software (@colabsoftware) on Sep 24, 2019 at 3:38am PDT. Market data. How to Use Benefit BADgal BANG!

Examples 145

Examples Social Media Brands Content 145

Pam Moore

NOVEMBER 23, 2018

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Tips 60

Tips Training Retail Mobile 60

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. The tactics that worked in past years will not work in 2019. The social networks are feeling the pressure as much as any marketer working in any business. Why do you need a content calendar?

Template 60

Template Templates Content Marketing 60

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. We saw Facebook’s algorithm update rock the business world, for starters. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? It demands investment in time, resources, people, planning and nurturing of real and authentic relationships. Resources mentioned: . 2019 Content Calendar Template.

Authentication 99

Authentication Brands Template Templates 99

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. They will not win in 2019, period.

Trends 60

Trends Content Marketing Influencer 60

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. — Chase (@Chase) August 26, 2019.

Social Media 144

Social Media Insurance Tips HootSuite 144

Pam Moore

DECEMBER 15, 2018

It's time to get serious about your content marketing efforts in 2019. As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. They will not win in 2019, period.

Trends 60

Trends Content Marketing Influencer 60

Pam Moore

JUNE 30, 2019

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? They must know how to tap into the power of influencer marketing, paid advertising, visual marketing and list goes on!

How To 113

How To Marketing Metrics ROI 113

Pam Moore

NOVEMBER 23, 2018

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. either you are ready or you’re not!

Tips 60

Tips Training Retail Template 60