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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Personal connections on social media drive more consumer purchases than influencers.

Research 149
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Top 5 YouTube Monitoring Tools You Can’t Miss In 2024

Keyhole.co

As the world’s biggest video-sharing hub and second-largest search engine , YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. Gone are the days when a random clip could skyrocket to fame on YouTube or Vine. That’s where YouTube analytics steps in.

YouTube 52
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Top Five: Research shows that Facebook is successfully tackling fake news

Sherrilynne Starkie

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30.

News 225
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New Research Shows YouTube Remains the Top Social App for Teens

Social Media Today

New insights into how teens are engaging with social apps.

Research 188
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15+ Tips to Grow On YouTube Shorts

Buffer Social

  This is as true for YouTube Shorts as for any other platform. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner. Let’s get into it. 

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New Research Shows That YouTube Remains the Top Social App for Teens

Social Media Today

New insights into how teens are engaging woith social apps.

Research 180