Idaconcpts

JUNE 4, 2014

There are ways to use even the most niche social networks to your advantage. That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. You should be doing the same.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. It shows up and it shows up high if you know what you were doing.

Social Media 131

Social Media Reputation Social Networking SEO 131

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

MAY 14, 2010

Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9). White Paper: Social Networking Primed To Go Mobile (0). InnovationExchange Nice site.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Techipedia: Tamar Weinberg

JULY 15, 2009

March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar!

Communities 170

Communities Marketing MySpace Yahoo 170

Pam Moore

MARCH 16, 2018

You earn a reputation for being who you are and the quality and service you deliver. You may have a solid reputation and trust factor offline but are finding it difficult to establish such online. Social proof should be instantly available within one or less clicks on your site. Social Media Audience Analysis Worksheet.

Brands 167

Brands Tips Engagement Training 167

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are.

Conference 196

Conference Social Media SEO Marketing 196

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. White Paper: Social Networking Primed To Go Mobile (0).

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Proactive Report

SEPTEMBER 9, 2009

While there might be room for discussion about who should own social media outreach, reputation management is one part of it that falls squarely within the PR sphere. The PR industry has been transformed by social networking sites such as Twitter and Facebook. Related link: Proactive Report - Online Reputation Management.

Reputation 45

Reputation Social Media Tips Journal 45

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). That would be a fun discussion, right?

Social Media 120

Social Media Strategy Consultant RSS 120

Oktopost

JUNE 9, 2020

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. We covered the benefits of being active on social and what you need to pay attention to: tips and tricks, dos and don’ts.” — Rachel Young, Marketing Manager at Xylos.

B2B 145

B2B Survey ROI Metrics 145

Webbiquity SMM

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). number of fans/followers) or brand reputation enhancement.

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MAY 19, 2010

If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. This is how we connect with each other online, by sharing content.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Diva Marketing Blog

FEBRUARY 1, 2010

As you know, for generations, PR firms have written white papers, contribute articles and the sort for clients. For articles, white papers, ebooks and such, I think ghostwriting is entirely legitimate. to whom the work is attributed), there is no violation of the implied social. Jonathan Krantz.

Social Media 81

Social Media Marketing Authentication Blogger 81