Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Strategy Consultant RSS 120

Diva Marketing Blog

FEBRUARY 1, 2010

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. That pseudonym and avatar represent the “writer” of the blog, not the “person” writing the blog. to keep their blogs and social networks fresh.

Social Media 81

Social Media Marketing Authentication Blogger 81