Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up. RSS subscriptions are up.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

agora pulse

OCTOBER 26, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media scheduling tool for your team. The Top 10 Social Media Management Tools. Ready to discover the best social media management app for your organization?

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. Who do they tell if an opportunity occurs?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 11, 2010

(iphone photo by merfam ) More from Convince and Convert Social Media is the Servant of Strategy Not the Master The Wisdom of Social Media X-Rays Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) The Hilarity of Working From Home (The Arkayne Blog) WordPress (..)

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

link] ethan Hi Josh, Great feedback will share with the team. To know how an audience is using a platform woudl allow us to know how to direct our clients to engage their audience. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. And uh, “mediocre football team&# -is being kind. No idea what a Hoosier is. Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 20, 2010

looking to learn more and share my knowledge with the team here. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. I actually work at Vertical Measures! Just getting into content strategy myself as an Internet marketing specialist.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes. Eventually, I hope.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 10, 2010

Joseph Jaffe Scott Monty Jason Falls BL Ochman Ann Handley Mack Collier David Alston Todd Defren Beth Harte Lee Odden Shannon Paul David Armano Amber Naslund CC Chapman Valeria Maltoni Beth Kanter Danny Brown Spike Jones Olivier Blanchard Gary Vaynerchuk Dave Fleet Diane Hassen Dan Zarrella Trey Pennington Please let me know what you think of the book! (..)

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JUNE 24, 2010

Testimonials are a huge part of the infomercial world, as they are for effective social media. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Hootsuite

SEPTEMBER 16, 2022

And by creating extra time in the content creation workflow, social media tools actually help with a lot more than scheduling. Social media scheduling tools provide a workflow that allows teams to work together more effectively. This can be especially important for large teams or organizations in regulated industries.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

APRIL 7, 2020

Factors like your publishing schedule, the size of your client roster, your marketing goals, the platforms you use, and your marketing budget all determine the best social media management tool for your team. Ready to find out which social media management app works best for your organization’s needs? Agorapulse.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

MAY 25, 2010

This is a very helpful post — I am passing along to my leadership team. This is a very helpful post — I am passing along to my leadership team. Sandi McCann Jay — this is great. I first heard you on Marketing Profs — very impressed with your authentic teaching style. link] Abbie S.

Marketing 124

Marketing Social CRM Conference Social Media 124

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

JUNE 7, 2010

Whether or not the employee guesses the correct identification, the bio of the team member is shown, building familiarity in the ranks. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JULY 21, 2010

A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. If your team uses social media at work, particularly for clients, you’ve got to have a policy. The FTC encourages social media policies be in place and reviewed.

Social Media 155

Social Media Policies Consultant Social CRM 155

Keyhole.co

OCTOBER 19, 2022

Offering a host of features like competitor benchmarking, social listening, brand, and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs. . This allows you to benchmark against competitors’ social media metrics. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Offering a host of features like competitor benchmarking, social listening, brand and campaign monitoring, influencer analytics as well as social publishing, this is a complete social media management tool your brand or agency needs. This allows you to benchmark against competitors’ social media metrics. Key features.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

APRIL 13, 2010

At one game, a very emotional night for the team, we found out just before the game that one of our teammates had been diagnosed with a tumor and was to lose his leg. Man Up: In another game, we we're playing Shaker High who happened to have Sam Perkins (UNC & Dallas Mavs) on their team. Perkins scored 15 in the quarter.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JUNE 3, 2010

Why do Cleveland teams get involved in ridic. games, btw? RT @jaybaer What BP can learn from Jim Joyce [link] [link] Tricia Smith RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Carlin RT @inspiredmag: What BP Can Learn from Umpire Jim Joyce [link] [link] Steve Dreiseszun TRUE!

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

JULY 15, 2010

Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. I am glad that they sent me. This is a very interesting site. I enjoyed reading it.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

MARCH 3, 2010

I'm working with a Fortune 250 company right now on their social media strategy and I feel like I'm trying to make these points over and over and over with various senior management teams. You just did so very succinctly and sounded so much better than I do. I may steal this.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Answer Man Once you’ve identified your top six questions, answer them.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); or engaged in brand reputation management, often on a weekly basis. “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 15, 2010

Second, huge thanks to Joe and his team for the honor. The very blog that you’re reading came out #1. Thank you to everyone who reads Convince & Convert. Your feedback, comments, and support are what keep me doing this.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

AUGUST 18, 2010

How can we convince our clients that we’re good at social media? How can we find a social media guru to add to our team? Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Are you working with a team or collaborating with a client? • Just like social networking sites, niche networks of practice and purpose, are powerful and unique.

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Users can continue to leverage Sprout’s engagement toolset to better manage their online reputation —including replying, tasking, tagging and marking messages complete.

Review 40

Review Engagement Facebook Social CRM 40

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 132

Social Media B2B Company Consultant 132