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What is Social CRM and How to Make It Work for You

Oktopost

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It? Source: Cloudave ).

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Social media personalization: The opportunity and risks to consider

Sprout Social

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. With our Salesforce Marketing Cloud integration , customer data is enriched with social data so you can deliver a world class, omnichannel customer experience.

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Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? iMedia Connection ).

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

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Social Media a CRM perspective

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.