Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. This is when it starts to be fun.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

SEPTEMBER 16, 2022

Social platforms will provide a notification if you are tagged in a social post. But not everyone who talks about your or your products on social media will include an @mention in their post. With social monitoring tools, you can keep an eye on variations of your brand name. Social media reporting tools.

Social Media 134

Social Media Tools Marketing Analytics 134

agora pulse

MAY 12, 2020

It certainly doesn’t give the best possible image of the brand and the product. They should be removed or hidden: Here, Betabrand should definitely get rid of those comments giving a bad impression on the look and feel of the product. If necessary, you can ban users from the social CRM, too.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. I've definitely had some good experiences with your product. In other words, how accurate does it need to be?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

DECEMBER 31, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Schedule Social Posts to Save Time. So much for social media being a time hog. Still short of content?

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Convince & Convert

SEPTEMBER 30, 2015

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds. You should, too.

Engagement 60

Engagement Social Media Social CRM Hashtag 60

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. Larger space, more interesting companies, and better production overall. P.S. Great meeting you in person!

Social Media 128

Social Media Strategy Conference Eventful 128