Sherrilynne Starkie

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Why your social media isn’t working

Sherrilynne Starkie

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook announced it’s testing new ‘Trust Indicators’.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Embarrassing updates in social media

Sherrilynne Starkie

No information is posted that hasn’t been published by the social media users themselves. When you consider that social networks started gaining popularity more than five years ago, it’s surprising that so many people still don’t understand how to or fail to use the privacy settings. But there is a fix.

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Social media policies | Sherrilynne Starkie

Sherrilynne Starkie

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Policies 320
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Top Five: Social Networks Take Action on Politics

Sherrilynne Starkie

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Facebook is now enforcing its new policies for political and issue-related ads. Follow List. Embed List. May 30, 2018. May 30, 2018.

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No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

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Policies 348