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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 191
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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
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5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. But guess what?

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Develop reputation as a thought leader (or something equally positive). Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. The only way to found on social networks is to be active on them. Promote your content / increase web traffic.

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How To Start A Social Media Marketing Agency: A Step-By-Step Guide

Keyhole.co

Some options to consider might include an email marketing newsletter and downloadable guides/white papers you can offer on your website. Related Articles How & Why You Should Start Social Media Recruitment For Your Business How To Manage & Improve Online Brand Reputation in 2023 (Guide) Frequently Asked Questions 1.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

Go through your old blog posts , presentations, and white papers. In other words, sustained revenue and brand reputation is a marathon, not a sprint. Get our Definitive email newsletter. Tools such as Buzzsumo , Digg , and Reddit are also useful for sparking ideas for an infographic topic. Repurpose Old Content.

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The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse?