Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

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Marketing Social CRM Conference Social Media 123

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. link] Hoovers After reading @jaybaer's "7 Surprising Stats About Twitter in America" ( [link] ) I *must* get @webby2001's new research report. is aware of Twitter, but only 7% uses it. (6

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Also, if you have a blog, would you be willing to leave a comment with the number of search terms people used to get to your blog last month?

Hitwise 117

Hitwise Content Blogger Consultant 117

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SEPTEMBER 20, 2010

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. This chart shows usage of five major social outposts by organization type.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I took a widely circulated research report and made it actionable.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 15, 2010

photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. I think we’re just scratching the surface of what content marketing can and will become in terms of its importance to corporate marketers. What do you think?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? I’m sure there’s patterns I’ve missed.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. In doing so miss the boat how social media performs to build lasting brand relationships rather than “hits&# for the media recap report. What do you think? 6 RT @JPeters1221 Good stuff.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 31, 2010

But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. It’s like the uproar with everyone wanting something for nothing content-wise these days. No commercials, no membership fees, no subscriptions.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

They have an ongoing “Techie Haiku” contest in which fans can win $50 (one of my favorites: “TPS reports./Didn’t (According to Jamie, ThinkGeek was one of the first companies to incorporate customer product photos into their online presence.) Didn’t make a coversheet./See See you here Sunday.”)

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

A good combination of experts may make for a great ebook, report, etc. Just some thoughts on an ebooks potential value. link] Carl Thress Very true. Ideally, once they jump in, they will learn the nuances, adjust their sails, and give it a legitimate chance to work for them. 3sixteenweb It’s important not to fear failure.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

JUNE 15, 2010

If you send email routinely, you need to integrate email and social immediately. Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link, and/or shared content on Facebook.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 18, 2010

A recent Chadwick Martin Bailey and iMOderate study was reported with a sub-head “Social friends and followers feel more inclined to purchase from the brands they are fans of.&# But there are many still making promises about the “unicorn&# that will in the end only create disappointment.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. Vampires are immortal—provided that they don’t run into someone with a wooden stake and an axe to grind.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

JULY 13, 2010

Maybe once a month everyone can report one new thing they learned about using online media… Cheers! PR firm leadership would be wise to jump on board instead of leaving it to a digital department or recent college grads to do the heavy lifting. Pholden Well, shucks. I love your 2 hour/week idea. link] Pholden I totally agree.

Social Media 138

Social Media Strategy Consultant SEO 138

Convince & Convert

APRIL 8, 2010

[link] Ellen Cagnassola RT @jaybaer: The magic and misgivings of my first 4 days with iPad – [link] [link] Ellen Cagnassola RT @jaybaer: The magic and misgivings of my first 4 days with iPad – [link] [link] Ellen Cagnassola RT @jaybaer: The magic and misgivings of my first 4 days with iPad – [link] [link] Richard Dewick The Truth (..)

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Further, there have been some reports of issues with accuracy in the geo-location feature) Twitter lists, while useful for categorizing people to follow, haven’t really taken off either.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

SEPTEMBER 20, 2010

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. On a radio show on social media (I'll post about it within a few minutes) a listener asked what to say to a small business owner who doesn't want to use Twitter for their social media strategy.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. All of these changes so quickly remind me of Myspace a few years back. Here's an article that reported a similar phenomenon to what you are experiencing.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook reports that consumers are 3 times more likely to connect their Facebook accounts on an e-commerce site, than will create a new account on those sites. All of these changes so quickly remind me of Myspace a few years back. Here's an article that reported a similar phenomenon to what you are experiencing.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. See my post on How to Create a Share of Voice Report for a free worksheet that uses SocialMention.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

Thanks for sharing this research report and the numbers behind it. Also, thanks for furthering the notion of segmentation, as “batch and blast&# could quickly serve as the death of social media. link] Darryl King Are you treating your fans like cattle?

Social Media 128

Social Media Strategy Automotive SEO 128

Techipedia: Tamar Weinberg

JUNE 23, 2010

I’ve briefly touched upon a huge pet peeve of mine in my social media etiquette handbook , saying that you should use your real name and not represent anyone (or anything) else. If you do so on Facebook, your account will likely be terminated especially if Facebook receives reports of misrepresentation. That person was St.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? I, for one, will never ever use geo-location as part of my social media.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On

Social Media 127

Social Media Strategy Report Buy 127

Convince & Convert

JUNE 16, 2010

Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items. Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time.

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Social Media Strategy Mobile Consultant 119