Sherrilynne Starkie

APRIL 26, 2021

Influencer Marketing . Tik Tok influencers are powerful. Partnering with them strengthens most campaigns by reaching highly-engaged audiences. Influencers create their own orginial content highlighting your products, services and brand conferring an authentic 3rd party endorsement. Engage With Your Community .

Brands 273

Brands Hashtag UGC Aggregator 273

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 149

Research Influencer Social Media Sports 149

Ignite Social Media

SEPTEMBER 11, 2023

Furthermore, it can be hard to get internal leadership to buy into the importance of building a strong social media team. As a social media agency of 16+ years, Ignite has seen all types of internal social media team structures and has narrowed it down to the three most common internal structures.

Team 167

Team Social Media Social Media Management How To 167

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 106

ROI Influencer Marketing Survey 106

The Realtime Report

NOVEMBER 19, 2021

3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.

Influencer 209

Influencer Tips Proposal Authentication 209

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Influencer marketing – some love it and others hate it. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.

Influencer 174

Influencer B2B Marketing Apple 174

Bill Hartzer

OCTOBER 10, 2023

When asked about their preferred social channels, 18% of respondents identified Facebook as the most important platform, followed by Instagram (17%), WhatsApp (16%), YouTube (13%), TikTok (12%), SnapChat (11%), X/Twitter (8%), and LinkedIn (4%). Online news portals come in second at 79%, followed by print dailies at 76%.

Social Media 165

Social Media Survey Sample Samples 165

Convince & Convert

JANUARY 31, 2024

Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. Planning is one of the most important factors for success in your social media marketing initiatives. That’s why it’s important to create separate folders for each client. Let’s get started.

Project 126

Project Social Media Template Templates 126

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. What is an Influenced Opportunity Report? In essence, Influenced Opportunity Reports bridge the gap between social media engagements and sales opportunities.

Influencer 62

Influencer Report B2B ROI 62

Convince & Convert

OCTOBER 8, 2021

One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Listen, being the biggest and the most popular doesn’t matter as much as it used to. Like we discussed before, nano & micro-influencers have a niche. Be Small & Focused.

Influencer 163

Influencer Marketing B2B Authentication 163

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 93

Influencer UGC Metrics Case Study 93

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 102

Influencer Brands Collaboration Authentication 102

Social Media Strategies Summit

JANUARY 5, 2022

Make the most of it. Naturally, you should link to the most important page of your brand. And most importantly, be consistent with it. They help small businesses feature top-performing content or important resources. Collaborate with Influencers. Image via Instagram. Image via Instagram. Highlights.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? In social media, the most important questions are often the most difficult to answer or quantify. Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

Influencer 211

Influencer Engagement Fashion Retail 211

Ignite Social Media

MAY 26, 2022

That’s why it’s important to have a social media marketing strategy that is flexible and able to adapt to change. Video content is one of the most popular social media formats. Perhaps most importantly, the platforms themselves are emphasizing video, meaning you don’t have to swim against the tide to get seen.

Social Media 156

Social Media Strategy Marketing Influencer 156

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Ignite Social Media

JANUARY 8, 2024

What does De-influencing mean? While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. The most common metric of content performance on social media. What does CPA mean?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. One of the most effective forms of influencer content is short-form, eye-catching video.

Influencer 96

Influencer Campaign Video Instagram 96

Keyhole.co

JANUARY 20, 2024

Social media users tend to engage more with video content, but it’s important to have a variety of different formats. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers. And don’t forget to use influencer analytics to track the success of micro-influencer campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing.

Influencer 122

Influencer Marketing Social Media Travel 122

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 131

Marketing How To Sample Samples 131

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

Influencer 132

Influencer Instagram Tips Collaboration 132

Awario

MARCH 24, 2022

In this post, we'll discover how to make money with Instagram’s most ROI-driven asset - Instagram influencers.

Influencer 110

Influencer Instagram How To Tools 110

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Influencer 135

Influencer Instagram How To Fashion 135

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

FEBRUARY 5, 2024

The importance of viewing DEI as a best practice is reflected in a McKinsey & Company report , where executive teams with more diversity by gender and ethnic representation are more likely to outperform financially. The most critical strategy or component of any business is its employees.

Social Media 111

Social Media Authentication Communities Campaign 111

agora pulse

DECEMBER 23, 2020

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer. As more brands adopt YouTube, it’s more important than ever to master this social channel. Most social media managers write copy, but not all of us are at the “ridiculously good” level yet. Influencer Marketing Books.

Skills 195

Skills Social Media Marketing Influencer 195