Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign.

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Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. The Blue Key Campaign (Prezi). ” 3.

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Waxing UnLyrical

AUGUST 22, 2014

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! Why: The Ice Bucket Challenge is redefining social media campaigns. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy'

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Waxing UnLyrical

JANUARY 11, 2016

So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. How Pioneers in Skirts Ran a Successful Kickstarter Campaign…And Beyond! 3 Inspirational Social Media Campaigns to Empower Women. One week from today, we in the U.S. Here we go.

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Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. 7. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring.

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Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. How to Measure PR: A Case Study and Examples.

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Waxing UnLyrical

AUGUST 3, 2015

Made to measure: why PR campaigns need measurement and evaluation. Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: Classic Measurement Strategy. What are some of your tried and true classic measurement strategies?

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Ignite Social Media

JULY 6, 2017

We love when brands think outside of the box and try something a little different in their campaigns on social. You may have read our social media roundup of best in class brand social voices. Posted by Chubbies on Monday, April 24, 2017.

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Waxing UnLyrical

JUNE 20, 2016

So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. How do you make integrated communications a priority in your campaigns? Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications. yellow brick road.

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Waxing UnLyrical

JANUARY 25, 2016

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 5 Ways to Brainstorm Ideas for Social Campaigns. Twitter Facebook Google+ LinkedIn Monday Roundup: Building Blocks for Strategy Development.

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Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Here are some ideas on how to hook them the right way.

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Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Twitter Facebook Google+ LinkedIn Monday Roundup: Learning from Measurement Mistakes. Mistakes, everyone makes them. Are You Making PR Measurement Mistakes?

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Waxing UnLyrical

FEBRUARY 22, 2016

So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Twitter Facebook Google+ LinkedIn Monday Roundup: Collaboration. You know how they say there’s no “I” in “team”? 10 Slack Hacks to Boost Team Collaboration.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

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Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JUNE 29, 2015

Why: “It would be nice to have the time and resources to write lots of original content every day, but that’s not realistic for many marketers and business owners,” says Kate Kiefer Lee of MailChimp as she offers some ideas to repurpose content into effective email campaigns. Email Newsletters Done Right: Tips From theSkimm.

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Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

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Waxing UnLyrical

SEPTEMBER 21, 2015

And as a tribute to PRAXIS, today’s roundup highlights some of the experts speaking at this year’s conference. Why: “It is a challenge for luxury brands to find the right CSR strategy; often a campaign is short-term and an add-on to an existing platform and not clearly defined. That’s just crazy!

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Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

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Waxing UnLyrical

AUGUST 22, 2014

I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! Why: The Ice Bucket Challenge is redefining social media campaigns. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy'

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Waxing UnLyrical

MAY 9, 2016

C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. So the more we can integrate online and offline outreach, the more it works,” I told Ifdy Perez , when she profiled the now-classic Blue Key campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

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Waxing UnLyrical

MAY 2, 2016

Why: “Likability is neither predictive of creative effectiveness nor highly correlated against other key metrics,” says Angie Jeffery as she explores why producing campaigns based on likability alone leads to “underperforming ads and millions of dollars in wasted media spend.”. Why Are So Many Likable Ads Ineffective? .

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Waxing UnLyrical

OCTOBER 5, 2015

Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Twitter Facebook Google+ LinkedIn Monday Roundup: Measuring Storytelling. Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement.

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Waxing UnLyrical

AUGUST 1, 2016

This replaces our Monday roundups because, let’s face it, people are way more interesting than link generators. What is one Social PR campaign you’re in love with? Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes. Happy August!

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Kikolani

MARCH 1, 2013

How to Generate Leads With Video Marketing – How to use a short, shareable social video at the center of a strategic “mini-campaign” to drive opt-ins and grow your list. Be sure to stop by on Monday to see upcoming plans for Kikolani plus some other projects I have been working on. Social Media / Social Networking.

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Kikolani

NOVEMBER 23, 2012

Black Friday & Cyber Monday Promotions. Here are this year’s best Black Friday and Cyber Monday promotions in education, themes, plugins, and services. Use discount code BFRICMON today through Monday the 26th at 11:59PM PST. The sale ends at 5PM PST on Monday the 26th. Get it now for $95 (normally $165).

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Firebelly

JANUARY 14, 2010

Digitalia | Indianapolis Social Media Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | Social Media Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With Social Media Originally posted on January 16, 2009. Day is Monday, January 18. Details have been updated for 2010.

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Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email. Business / Career. Into The Mind – Official Teaser.

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Kikolani

NOVEMBER 11, 2011

10 Free Apps for Working with Video – Here is a roundup of the most popular video software and services recommended for freelancers’ and entrepreneur’s everyday use. Keyword Research – Part I: Keyword Discovery – Keyword research should be the basis of any online marketing campaign. Social Media / Social Networking.

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Keyhole.co

JUNE 13, 2023

Finding the best time to post on LinkedIn can make a huge difference in your campaigns’ success and your business’s growth. SocialPilot did a similar study, and here are the main takeaways: On Monday, 11 AM is a good time to catch people checking their email and social media accounts as they start their workday.

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Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine.

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ProBlogger

MAY 27, 2016

and this week’s reading roundup. A timely reminder to perhaps think outside the box when it comes to advertising on these platforms, and that we can go in and edit a campaign that isn’t working as well as we’d hoped. The post Reading Roundup: What’s New in Blogging Lately? appeared first on ProBlogger.

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Blogosphere Startup Blogger Study 25

Kikolani

AUGUST 5, 2011

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 covers the often discussed topic of how to actually measure your social media campaign’s return on investment (in monetary terms) and how your social media campaigns lead to conversions on your website. Scared Kitty. Scared Kitty.

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Kikolani

JUNE 8, 2012

10 Popular Memes Masquerading as Marketing Campaigns – We’ll save the do’s and don’ts of using memes in your own marketing for another post, but to wet your appetite, let’s first take a gander at these creative examples of meme-jacking for marketing. And makes me want to try out a slip n slide. Human Slingshot.

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Kikolani

JANUARY 13, 2012

10 Hard-Hitting Link Building Tactics That’ll Boost Your Rankings – Ten more ways you can build links to your site…giving a jolt your linking building campaign. Here are a 6 tips to jump start your Google+ business marketing campaigns. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

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Kikolani

MAY 11, 2012

Discover more about optimization for local businesses and mobile marketing campaigns. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals. How can you improve your location-based marketing?

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Waxing UnLyrical

AUGUST 10, 2015

Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup. Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. Email Marketing: Campaign Analysis, Metrics, Best Practices.

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