Direct Marketing Observations

OCTOBER 13, 2010

But I also like to measure the collective efforts of both large companies and small when it comes to social media and social media marketing as well, and how it all plays out into today’s economy and how it utlimately affects you, the consumer. But some rules will still apply when the dust settles. What have you seen?

Social Media 159

Social Media ROI SEO Mobile 159

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? They can use a mobile device. One might say, “Do we really need to&# ? and you know what?

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

AUGUST 30, 2010

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. From Mobile, Alabama to Pass Christian, Mississippi to Mid-city, New Orleans, getting any information was maddening. None of us did.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

JUNE 19, 2012

Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. Like it or not, the conversations are NOT solely about social media any longer and I’m cool with that. Hell, I even got tired of my own stuff that I used to write about social media.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

OCTOBER 15, 2010

With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Get serious about mobile. It’s permeating every part of our daily lives.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

DECEMBER 16, 2016

iot) + (streaming) x (mobile) figure out delivery. What are we using social media for? Where does social fit in a brands mobile strategy? Digital transformation, yea, yea, yea… Disruption in mobile. Has the mobile imperative disrupted the design imperative? Humanize the strategy.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 8, 2010

When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. In fact, if you look at what’s happening in Japan it would boggle your mind.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

MARCH 16, 2011

Even the really really big companies want to harness the promise of the prospect, the power of the existing customer and the potential of repeat business-All using social media. How do you leverage the power of what your employees can do for you in social media in order to grow your company? Two thoughts came to mind.

Sentiment 138

Sentiment Social Media Mobile Company 138

Direct Marketing Observations

APRIL 9, 2010

3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Tags: social media Social Networks marc meyer. This is it!

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

JUNE 8, 2011

Or is it the social media bubble ? We can point to a few things looming on the horizon, but the fact of the matter is, we are in a world that is still moving at light speed towards all digital, all web based, all mobile in nature, all social, and going global in desire and reach. Let’s fast forward to the year 2000.

Privacy 143

Privacy Mobile Platform Products 143

Direct Marketing Observations

SEPTEMBER 30, 2014

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it?

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

MAY 10, 2010

I live, eat, breath and sleep this social media stuff, and yet she did it while my wife and I were down the street trying to hit tennis balls. Chances are, they do not live, eat and breathe social media. I supposedly was monitoring my daughter’s online activities. The parents of the others that I saw on there?

Social Networking 198

Social Networking Privacy Activities Facebook 198

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media. See what I mean?

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

FEBRUARY 9, 2010

People used mobile phones to talk. The iPhone became the first mobile phone to be used more for data than for voice. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

SEPTEMBER 14, 2011

There is PPC, there is mobile, local, and of course the whole analytics side of it all. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

NOVEMBER 9, 2012

Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Those times are over.

Mobile 237

Mobile Retail Smart Phone Training 237