yMarketingMatters

JUNE 24, 2017

Based on the workshop topics underpinning the Conference, these should be the key components of your social media and online strategy: Content Creation. Mobile Responsiveness for EVERYTHING! Measurement & ROI. Once you have a presence on social media please consider this: Have a strategy and a plan in order to succeed.

Conference 177

Conference Social Media Tips Findability 177

Kikolani

APRIL 27, 2012

The Resources Mashup. My Blog Made Over 2 Million Dollars in Sales: How’s that for ROI – Some people say blogs don’t have a strong ROI. 9 Tweet Types For Your Twitter Strategy – To help those that may be stuck, below are nine types of tweets to try and incorporate into your Twitter strategy.

Mashup 113

Mashup Resources Klout Remix 113

Pam Moore

JULY 20, 2020

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. Supporting Resources .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JULY 20, 2020

It may be good for you to also consider bringing in a 3rd party to help you develop a solid strategy that empowers your team and gives you a boost of focus, inspiration and direction you may be craving. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. Supporting Resources .

Strategy 78

Strategy Marketing Authentication eBook 78

Pam Moore

JUNE 4, 2019

They think it's too complicated and so they as a result fall to “hope” as a strategy for success. How to increase sales, leads and ROI with conversion rate optimization. Supporting Resources: 2019 Content Marketing Editorial Calendar Template. It's not that they don't want to increase conversions and sales.

ROI 60

ROI Conversation Template Templates 60

Pam Moore

SEPTEMBER 21, 2016

They think it’s too complicated and so they as a result fall to “hope” as a strategy for success. How to increase sales, leads and ROI with conversion rate optimization. Supporting Resources: How to Prioritize Your Social Networks for Business. It is simply that they don’t know how. SoundCloud.

ROI 60

ROI Conversation Training Template 60

Pam Moore

SEPTEMBER 8, 2017

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Later

MARCH 22, 2021

Facebook BluePrint’s “Improve Your Creative Strategy”. 3: Facebook BluePrint’s “Improve Your Creative Strategy”. If you’re looking to level up your ad creative, check out the Improve Your Creative Strategy section. Ready to start building your influencer marketing strategy? 7 Social Media Courses for Marketers.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). Syndication.

Template 167

Template Templates Trends Content 167

Pam Moore

JANUARY 28, 2016

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Twitter in a Nutshell.

Conversation 113

Conversation Tips Twitter ROI 113

Waxing UnLyrical

JULY 18, 2016

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics.

ROI 0

ROI Mobile Banking Analytics 0

Convince & Convert

JUNE 7, 2017

Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 100

Features Social Media Curation Geotagging 100

The Realtime Report

JULY 13, 2023

4 Tips on Effective Anti-Counterfeit Programs By Tim Waring Anti-counterfeit strategy is a relatively new area of business; 10 – 20 years for the majority of active companies and a few decades old for a few of the earliest entrants. There are even now very large businesses that have yet to start tackling counterfeits.

Tips 91

Tips Data Activities Company 91

Pam Moore

SEPTEMBER 12, 2016

Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!” Leverage the investment you have made in your mobile responsive blog or website by connecting with Pinterest’s highly mobile users? Generate more leads? SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

NOVEMBER 30, 2019

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! Not funded.

Marketing 78

Marketing Metrics ROI Project 78

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They give up because they don’t have the ROI they made up in their mind they should have by now. Build your social media strategy and plan. As humans, instant gratification is in our DNA. When we want something, we want it now.

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

JULY 13, 2020

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. It's also how you achieve a positive ROI on every piece of content you produce. Supporting Resources (download for FREE!) .

eBook 141

eBook Content Findability Template 141

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to know what percentage of traffic to your site is coming from mobile devices.

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. This is how ROI is achieved! What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Hootsuite

MAY 16, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. First, a short refresher: Facebook offers various bid strategies, but the most common type is an auction-style format. If you’re new to Facebook ads, it’s best to stick to the automated bidding strategies. Your bidding strategy.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

OCTOBER 19, 2020

How can they without their mobile numbers? Understanding how social media contributes to your organization’s bottom line will help you make better decisions as to where to allocate budget and resources. . It’s imperative that we have an integrated campaign strategy as to not rely so heavily on one activity versus another.

Engagement 118

Engagement B2B Data Social Media 118

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Create mobile-deep links. Customize short URL/slug.

URL 104

URL Engagement Domain Name API 104

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Stop Wasting Time and Money on Digital Marketing Strategies that Don't Work! . There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! .

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

AUGUST 26, 2020

It is critical that you make the necessary shifts to adjust your strategy, approach, message, engagement tactics and more during a time of crisis. Why you must take an AUDIENCE based approach to your marketing to maximize ROI and get more sales. Supporting Resources . 10-Point Checklist for Irresistible Content (ebook).

Marketing 78

Marketing Training eBook Template 78

Pam Moore

AUGUST 17, 2020

Fast forward to today and I now have more than 350,000 followers on my personal LinkedIn profile, 15,000 connections and professional relationships to last a lifetime, LinkedIn has provided my personal and business brands the highest ROI of any platform I have used. Supporting Resources . Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

JANUARY 4, 2020

Achieve a higher ROI by leveraging what you have already invested in! Leveraging content you already have to achieve a higher ROI for all of your content marketing. Leveraging existing content to increase business results and ROI. Supporting Resources: . Better align and integrate the content in your 2018 marketing plan.

Template 78

Template Templates Content ROI 78

Pam Moore

NOVEMBER 23, 2018

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 20+ Strategies and tips to rock your online holiday and Cyber Monday sales. SoundCloud.

Tips 60

Tips Training Retail Mobile 60

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. But these metrics aren’t tied in any way to ROI and sales.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. The Rise of Mobile. Email marketing has also become central to mobile strategies. This holiday season has been a breakout one for mobile shopping and the momentum will carry into the New Year.

Embedding 60

Embedding Mobile Newsletter Energy 60

Hootsuite

JUNE 11, 2020

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later. The more you know about your audience, the better you can target them, and the higher your ROI.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

JANUARY 8, 2014

Also intriguing is the finding that 34% of participants say that social media is producing ROI today , with another 52% believing that it will produce ROI eventually. Make this year the year that you get great at data, so that you can make the best possible decisions about where and how to spend your marketing resources, okay?

Statistics 142

Statistics Marketing SMS Research 142

Pam Moore

NOVEMBER 29, 2016

Have you thought about your personal branding strategy? These will help you better define your personal branding goals and also develop your personal brand strategy. How to decrease the sales cycle with personal branding strategies. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

MARCH 25, 2020

The one thing we have found consistent in working with entrepreneurs to Fortune 10 brands is that the brands who have the mindset of participation, inspiration and human connection are the brands that see an ROI from the new media of today. Did you know that 90% of smart phone owners have their mobile device in arms reach 100% of the time?

Brands 78

Brands Smart Phone ROI Social Media 78

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Use this foolproof method to create your Facebook ad strategy.

Facebook 123

Facebook How To Metrics Hashtag 123