Social Media Strategery

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We Have Infinite Creative Opportunities to Solve Customer Experience Problems

Social Media Strategery

Which company will create the mobile UV light sanitizer that can be attached to your phone? What TV brands will make webcams and microphones standard in their TVs (to allow for easier at-home fitness sessions and remote learning classes)? What laptop brand will make ring lighted webcams standard?

Sports 107
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The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

million secure electronic transactions through the official state website, mobile-optimized services, automated phone system, and point-of-purchase systems at retail outlets statewide.” Now try the site from your mobile or tablet device. According to the press release , the site gets 1.2 Fast and Accessible. Integration.

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

THIS is the future of branding – it's not about social or mobile or location aware apps or retargeting – it's about fundamentally rethinking what we learned about PR, advertising, creative, and digital in college.

Brands 133
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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

As Richard Steinberg, CEO of DriveNow at BMW said , “we used to be the provider of premium cars, and now we’re the provider of premium mobility as well as premium cars.”. BMW, the ultimate driving machine, is now trying to become the ultimate carsharing service.

Hotels 50
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U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Social Media Strategery

It allowed them to mobilize their substantial Facebook fan base (334,000 people)and get them to visit some of the other Navy command Facebook pages and learn more about what they do too. The Scavenger Hunt helped them do that.

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There has also been a substantial move to mobile technology. In the last several years we’ve seen a remarkable shift from blogs and discussion forums to instant update platforms like Twitter and Foursquare. Behavior Change is Slow. Photo Credit: Flickr, jhoward413.

Wiki 139
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Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. Now, take a look at who is posting and commenting on these topics. Are these the same people who also have the most overall comments, posts, edits, and connections?